E3 2010 - ESPN and Xbox now Playing for the Same Team - The UpStream

E3 2010 - ESPN and Xbox now Playing for the Same Team

posted Tuesday Jun 15, 2010 by Nicholas DiMeo

E3 2010 - ESPN and Xbox now Playing for the Same Team

At last year's E3, Microsoft was big on making the Xbox 360 the center of all family entertainment in the living room, by announcing the additions of Facebook, Twitter, last.fm, the integrated Zune Marketplace and the then-named Project Natal - now Kinect for Xbox 360. We were all in agreeance that moving into 2010, Microsoft would be in a perfect position to further their stance as the premier entertainment console for the family.

It seems that Microsoft has definitely progressed in that mission by announcing at this year's E3 the partnership between Xbox 360 and ESPN.

Hit the break to see what's in store for your console!

ESPN's Trey Wingo and Josh Elliott - who are almost as funny as us here at PLuGHiTz Live! Radio - were brought in by Microsoft to announce the new deal between ESPN and Xbox 360.

This new community channel, free for Gold members, will be home to over 3,500 live and on-demand events including the NBA, MLB, NCAA Basketball, NCAA Football and various soccer leagues, most of them available in high definition. Even better is the addition of Kinect interactivity into the channel, which will allow for voice activated commands such as "replay", just to rub that touchdown into the face of your friend of that rival team.

For us at the show, we already have the exclusive deal between ESPN and Sprint, so we're really excited to see what Xbox has in store for ESPN and what they choose to do with the service when it launches.

And here's something we've noticed: with ESPN's launch of their online ESPN3 service and their ESPN360.com redirecting to ESPN3 for the past two months, one can only wonder what they have planned for the now vacant ESPN360.com domain. I guess we'll find out when the product launches.

Also, don't forget to check out PLuGHiTz Live! Radio Tuesday night @ 9PM Eastern for our Microsoft and EA recap show where we will break down these topics!

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