The past 16 months have been interesting for T-Mobile USA. The wireless industry has changed around them and they have fought back with deceptive advertising instead of improvements. In October of 2010, T-Mobile's USA Chief Network Officer Neville Ray said that 4G Networks weren't important, which has certainly explained the company's direction of the last year or so.
At the time, Sprint had launched its Clearwire-powered WiMax 4G service nationwide and Verizon was building out its own LTE network for a tiered launch starting just 2 months in the future. T-Mobile, on the other hand, had just launched its own 3G+ network, the same technology AT&T was running almost its entire network on and was looking to replace. How was T-Mobile, the smallest nationwide carrier, going to compete with the big boys who were all working to abandon the technology they had just switched to? By calling HSPA+ (3G+) 4G, of course. That decision, which helped them for a while, might turn out to be the biggest mistake the company has made to date.
How is this all going to work for T-Mobile USA? Hit the break to find out my thoughts.