After waiting since its initial bankruptcy filing in November the long wait is over to find out the ultimate destination of Blockbuster Video's auction, and the winner is - Dish Network. Why, you may wonder, would the country's third largest provider of subscription television want to purchase a bankrupt, irrelevant business concept? The answer is branding, of course.
While Blockbuster may not have relevance in the current video-streaming market, it has a name that everyone knows. In addition, the word is synonomous with something large and amazing - the summer blockbuster films. Combine that name with the pure size of Dish Network and you have quite a powerhouse.
However, how might Dish use the Blockbuster name and the existing stores? Hit the break to find out.