Yahoo! to Complete Company Transition with Logo Change - The UpStream

Yahoo! to Complete Company Transition with Logo Change

posted Saturday Aug 10, 2013 by Scott Ertz

Yahoo! to Complete Company Transition with Logo Change

It was only a matter of time before this happened. Since taking over the company, Yahoo's CEO Marissa Mayer has been changing everything about the company. She has closed up unproductive products and purchased companies she thought were a good fit, such as Tumblr and Rockmelt. She even decided to try and revive Flickr.

The only thing left of the old company at this point is the well-recognized and incredibly childish purple logo. Well, according to an announcement of the company's official Tumblr page, that is all about to change. Well, according to what we have seen so far, some of that is about to change. Over the next 30 days, leading up to September 4, the company will unveil another logo candidate, ending with the unveiling of the official logo on that date.

As of now, which is only day 4, all of the published candidates have maintained 2 things: the weird purple color and the exclamation point, both of which are features I would have enjoyed being dismissed. If you would like to see the logos, you can visit the daily logo site, or, if you would like to see the logos in context, they will be maintaining the candidates on all of the major pages each day.

A refresh of the brand image is a good idea for a company trying to reinvent itself as the place to get relevant information. Hopefully the final version of the logo will be better looking that the 4 logos we have seen thus far, as they are all pretty iffy. Yahoo could certainly use a visual makeover right now.

Hit the break for the preview video to see a brief look at a number of the candidates.

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