Yahoo Appoints Marissa Mayer as New CEO of Company After Several Interims Filled Role - The UpStream

Yahoo Appoints Marissa Mayer as New CEO of Company After Several Interims Filled Role

posted Monday Jul 16, 2012 by Nicholas DiMeo

Yahoo Appoints Marissa Mayer as New CEO of Company After Several Interims Filled Role

Former woman executive in charge of Local, Maps and Location Services for Google, including Google Maps, Google Earth and Zagat, Marissa Mayer, has now been named CEO of Yahoo. The company announced today that Mayer will be President and Chief Executive Officer, as well as Member of the Board of Directors effective July 17, 2012. This is certainly a good move for Yahoo, who has been in a game of CEO musical chairs as of late, going through three CEOs (two were interim) in the past year.

This is a very high mark for Yahoo, as the company has been pushing to regain some relevancy and amend some relationships as of late. Yahoo describes it as signaling "a renewed focus on product innovation to drive user experience and advertising revenue for one of the world's largest consumer internet brands."

On being appointed as CEO, Mayer said,

I am honored and delighted to lead Yahoo!, one of the Internet's premier destinations for more than 700 million users. I look forward to working with the Company's dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world.

We have the full press release and more thoughts on the matter after the break.

Mayer's past time with Google included her being added on as the 20th employee back in 1999, focusing on the development of the search engine and homepage for over ten years. Her works included projects such as iGoogle, Google News and Gmail and she has been attributed to creating a lot of the look and feel of the entire Google user interface.

Perhaps this is another positive step for Yahoo, however as we talked about on the show, this is almost step-for-step what AOL did as it rebranded itself as a destination for news and media. Do you think that this is going to pull Yahoo back in the right direction or is it just not enough to save the company who has been losing traction ever since Google came to town? Tell us your thoughts in the comments section below.

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