For many years there have been 3 players in the smartphone and tablet space: Android, iOS and Windows. But before this Big 3 there was another: BlackBerry, Palm and Windows. Technically none of those operating systems exist anymore, with BlackBerry producing Android phones now, Palm being used on televisions and Windows Phone completely reconsidering the way Windows works on a phone. But how did that happen?
Apple was either inspired by or frightened of a relatively unknown platform being developed by a company co-founded by a Danger co-founder, who was responsible for the Sidekick. The company wanted to change the way mobile phones worked, and boy did they. That company was called Android, Inc., and the platform they were developing would go on to force everyone in the industry to adapt or escape. It even inspired Apple into the mobile space, creating a race for dominance in this newly expanding market.
These companies have not lived in a vacuum, though. Nokia had Symbian, Palm launched webOS, BlackBerry launched their QNX-powered BlackBerry 10. Today, all of those platforms that were created as a response are gone, with BB10 being the last to go only recently. From their ashes rose a slue of operating systems that were inspired by, but not forced by, Android and iOS. Unfortunately, these companies have had issues gaining any marketshare, not because the platforms are inherently bad, but because consumers aren't compelled to jump onboard.
One of those platforms is Sailfish, produced by Jolla. In its time "on market," the platform has only been installed on a single device, which has never really sold. Because of this, the company has laid off most of their staff, essentially mothballing the product indefinitely. While this is not good for the company, it does highlight the ups and downs of secondary mobile platforms.
It is unlikely that, in the near term, a platform from outside of the Big 3 will catch on in the mainstream. Sailfish, Firefox OS, Tizen, etc., don't have the clout or marketing to be able to attract the things that are required to succeed. On the other hand, their ideas do help push the Big 3 into action. For example, if it hadn't been for the relatedly unknown Android, Microsoft might never have created the UI basics of the Zune and Zune HD, which ultimately lead to the Windows 10 platform which is predicted to be the largest installation-base of any Windows version in history.
While all the talk is about
Activision's purchase of King for almost $6 billion, there are some other movers and shakers in the mobile game space right now. Most notably is Zynga, who recently lost its top spot to King and has had its founder, Mark Pincus, return as CEO after a revival plan. In the past three quarters, Zynga has beaten its estimates each and every time, with two of them being under the guidance of Pincus.
Zynga is able to attest its recent success to still-popular titles like
Words With Friends, while games like Wizard of Oz Slots and Empires & Allies are showing high-level growth. The news of another consecutive quarter's estimated being topped caused Zynga's stock to rise 4 percent, bringing it to $2.55 per share. This values Zynga at $2.3 billion, just 17 percent of its high-mark five years ago. The company is not without its troubles, though. Daily users are down 21 percent from last year, to just 19 million players.
Even with the roller coaster of a story, Pincus says that nothing will deter the future success of the company. In an interview, he gives credit to
FarmVille 2 web for doing so well, and says that Zynga's Poker game will drive growth next year.
We've been seeing, for the last three quarters, a good strength in our live franchises, especially on FarmVille 2 web and Words with Friends mobile, as well as slots games on mobile like our new Wizard of Oz slots. We've seen a decent contribution from our new game Empires and Allies. But all three quarters, the live game team performance has exceeded our expectations. The level of advertiser demand and interest in our Words with Friends audience and other mobile audiences has continued to be a pleasant surprise for us.
When asked about the King acquisition, Pincus said that he believes companies need to acquire, but also need to aim to capture a large audience and hold them over time through a diverse selection of games. The CEO said that Zynga has been doing this all along, and will continue to do so.
We (Zynga) have been investing in those (areas) across social casino, across casual with Words with Friends, and best expressed in action strategy with the launch of Empires and Allies and the acquisition of NaturalMotion. When you look at the Activision-King deal, I think it makes a lot of sense for all those reasons. Bobby Kotick is adding key pieces of the puzzle. In one fell swoop he gets mobile, casual, Asia, and women players. He's positioning his company well.
With the success of Zynga riding high right now, it is reasonable for Pincus to rest his laurels on those accomplishments. However Zynga now lacks the blank check that King just picked up by moving over to Activision. The next year will certainly be an interesting one for both companies, and it will be intriguing to see who is at the top by the end of 2016. There's a battle that is about to go down, and when the dust settles, I believe only one company will truly stand above the rest. It seems to be a war between passion and money, and sometimes that can be a lop-sided fight.
With privacy being a hot button topic over the past few years, there has been a push for government agencies to step in and protect consumer data and consumers' wishes to remain anonymous on the Internet. The Federal Communications Commission literally did the opposite on Friday when the agency dismissed a petition that would have forced websites to adhere to a user's "Do Not Track" request when browsing sites like Google and Facebook.
Consumer advocate group Consumer Watchdog had previously filed a petition that would have the FCC big name sites to recognize and honor all Do Not Track requests coming from consumers across the US. Consumer Watchdog proposed a rule that would have also removed a website's ability to require users to consent to data tracking in order to use the site's features, read data on the site, and more.
Currently, some sites do in fact recognize Do Not Track requests that are placed from within a user's favorite web browser. If a site sees that the user has enabled that checkbox, it would opt said user out of third-party tracking and targeted ads, like from Google AdSense or Facebook Ads. Unfortunately many sites still do not comply with Do Not Track requests, and will now continue to dismiss those requests due to the FCC's dismissal of the proposal.
Consumer Watchdog writes that this type of protection and acknowledgement is needed in order for consumers to feel safer on the Internet.
Consumers' privacy concerns about the Internet extend far beyond the broadband providers who are impacted by Section 222. Many consumers are as concerned - or perhaps even more worried - about the online tracking and data collection practices of edge providers... edge providers collect the same sensitive personal information that broadband Internet access service providers collect, and that the Commission is committed to protecting. If the Commission does not act to regulate the collection of personal information by edge providers, the Commission will in effect be granting a regulatory advantage to the edge providers, implicating concerns of market distortions.
The FCC said that it dismissed the petition because it recently reclassified broadband as a common carrier service, and due to that reclassification, it will not regulate the Internet or its applications or content.