Remember when Sony lost the lawsuit over the rumble feature in their controllers, and they said that they didn't plan on having a DualShock3 controller, and then when the lawsuit was finalized they brought it out anyway? Well, Sony is having another "we were just kidding" moment with UMD. Naoya Matsui, product planning leader for Sony, said in an interview:
Are you guilty of the 8th Deadly Sin - gaming? If you are,
Inspired Media Entertainment has offered you the chance to repent, via the Left Behind RTS and other family-friendly games. They are in the process of building a Christian game portal, AKA "The Arcade on the Mount." Through this portal, Christian gamers will be able to purchase family-friendly games such as the Left Behind and Charlie Church Mouse series.
It is a sad time for videogame companies. We have seen so many legendary companies get gobbled up by other companies (BioWare and Mythic, Zenimax's buyout of id Software), and that was just last week. This week, we get confirmation that Warner Bros. has legal clearance to purchase Midway Games for $33 million, according to the
Joe Perry, Aerosmith guitarist, wants help naming his upcoming solo album, and he has resorted to the tool all old people who don't understand the Internet use: Twitter. What better way to communicate your thoughts on the title of an album that no one has heard than to use the site whose slogan is "What are you doing?" I do have to admit that the prize is pretty damn cool, though; a guitar from Joe Perry himself.
Do any of you ever respond to these businesses using Twitter for advertising and contests?
Firefox 3.5 went up for download this week, and it was downloaded 5 million times within the first 24 hours. That is a commendable stat, but not as impressive as Firefox 3's launch day which rounded out at 8 million. In fairness, Firefox was going for a world record (that didn't exist) and advertised like CRAZY. This was a pretty quiet launch in comparison, yet nearly as successful.
Microsoft has announced that they are bringing their Silverlight platform (Microsoft's answer to not owning Flash) to the Xbox 360 as a way to allow enhanced advertising on the console. Any time anyone mentions advertising on a gaming console, the gamers start crying, and this was no different. The fear is that we will get a larger quantity of advertisements in the dashboard, but Major Nelson disagreed, saying:
One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we've done with some of the NXE slots in the past.
The thing to remember here is that dashboard advertising is not new. Silverlight will only give developers more capabilities with the cards they already have. I normally ignore the ads in the dashboard, unless they are for the
Pre or something else cool. What about you guys?