The UpStream

Call of Duty Mobile Game to be Developed by Mobile Leader

posted Sunday Apr 9, 2017 by Scott Ertz

Call of Duty Mobile Game to be Developed by Mobile Leader

There is no denying that the Call of Duty franchise is a powerhouse in the console gaming world. When a new game launches, it sells more in its first week than most titles will in their entire lifespan. With that kind of gaming power, combined with the success that Nintendo has seen bringing their franchises to mobile platforms, and it was only a matter of time before CoD landed on your phone.

Taking advantage of their King acquisition in 2015, Activision has handed the reigns of their flagship console franchise to the Candy Crush developer for mobile. This information comes to us care of a studio listing series of job postings on a subdomain of King's website. The subdomain, Reload, is a new team within the King family, based in Sweden, which is responsible for the new game.

The studio listing describes the project saying,

The team is adapting one of the most iconic game franchises of all-time: Call of Duty®, to become a mobile experience. This is a rare and exciting opportunity. Our challenge as a team is to create a Call of Duty experience on mobile that will strive to transform the best console experience fans know and love, while also breaking new ground for mobile and redefining the genre. Our approach and ambition is to be fresh, social, and highly accessible, while providing a very authentic game experience. The team will prototype extensively, have the freedom to think outside the box, and be encouraged to stretch their expertise in ways to create surprising results.

That is all we know about the game itself, as the site, obviously, is vague on the details. When King, and parent Activision, are ready, we'll get more information about the new game. As they are just now hiring systems designers and art directors now, it is likely to be a while before we know what is coming.

Microsoft to License Band Technology to Casio

posted Sunday Apr 9, 2017 by Scott Ertz

Microsoft to License Band Technology to Casio

When Microsoft released their initial Band hardware, stores sold out on launch day. In fact, through almost the entire first model, Microsoft couldn't produce them fast enough for the demand. Customers were so happy with their first generation that when the Band 2 was released, many upgraded to the new features. Around the time that a Band 3 was expected to be announced, there was silence from Microsoft.

In October of last year, news broke of a prototype Band 3 device with new features and a similar design to the Band 2 that had been abandoned. Microsoft confirmed the device and its cancelation, suggesting that the Band 3 that many owners were excited to own would never see the light of day. Happy customers were suddenly disappointed in a lack of a successor to their Bands.

This week, Microsoft announced their plans for continuing the legacy of the Microsoft Band technology, and it involves IP licensing. Rather than continuing to produce Band hardware themselves, Microsoft will license their technology to Casio, who plans to integrate the Microsoft technology into their future products. Hiroshi Okumura, GM of IP for Casio, said of this partnership,

Casio is committed to creating innovative products for all our customers, and this partnership builds on our longstanding relationship with Microsoft that's covered products and solutions ranging from industrial handheld terminals to business information systems.

Unfortunately, this does not mean that we will see a direct successor to the Microsoft Band produced by Casio, but it doesn't mean that we won't. The Band hardware was popular and cross-platform compatible, and the Band 3 has already completed the prototype phase. If the designs come along with the licensing deal, perhaps a direct successor would be a quick and powerful way to market, and one that would come with an existing customer base, so it could still be a possibility.

Do you own a previous Microsoft Band? If so, would you be excited about a Casio Band 3? Let us know in the comments.

Google Advertising Fails for Advertisers and Publishers

posted Saturday Apr 1, 2017 by Scott Ertz

Google Advertising Fails for Advertisers and Publishers

The world of online advertising is a complex and tricky one. Whether you are an advertiser, publisher or content creator, making sure that the right ads are placed alongside the right content and, more importantly, the wrong ads are not placed alongside the wrong content, is a point of frustration. So much of the business is automated today, but recently that automation has come a bit unglued, especially at Google.

As the world knows, Google's business model is entirely wrapped up in the idea of advertising. Starting with an odd Google Home ad for Disney, that business model has become a huge issue for the company. While the Disney issue concerned end users, the rest of the problems came about when concerns were raised by Google's customers, the advertisers. As it turns out, the company's content filters began to fail those advertisers.

It started with YouTube, where major advertisers' ads began running alongside beyond questionable content. That content included neo-Nazi and radical Muslim propaganda videos, featuring brands such as AT&T and Verizon right alongside. As word reached these brands that their ads were being associated with this type of content, companies began reconsidering their Google advertising.

Within a matter of days, AT&T, Enterprise Rent-A-Car, Johnson & Johnson, Verizon, and more began pulling their ads from Google entirely. Verizon described the decision, saying,

Verizon is one of the largest advertisers in the world, and one of the most respected brands. We take careful measures to ensure our brand is not impacted negatively.

AT&T expressed a similar sentiment, saying,

We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate. Until Google can ensure this won't happen again, we are removing our ads from Google's non-Search platforms.

This meant that their ads disappeared from not just YouTube, but from Google AdSense, as well. That has affected websites with legitimate content negatively, causing a drop in advertising revenue. To add to Google's problems, Amazon is offering advertisers a lot of money to switch away from Google right now. Google is going to need to fix this problem if they want to maintain any revenue.

Internet Privacy was not Actually Affected this Week, Despite Hype

posted Saturday Apr 1, 2017 by Scott Ertz

Internet Privacy was not Actually Affected this Week, Despite Hype

If you spent any time on social media this week ,you probably saw a lot of doom and gloom about a Congressional vote involving the internet and privacy. Headlines like Congress to US citizens: Want online privacy? Pay up! and ISPs and FCC Chair Ajit Pai celebrate death of online privacy rules, intended to scare readers, suggest that you just lost your online privacy because of this vote. The problem is, you didn't actually lose anything. Let me explain.

The FCC rules that are being referred to don't actually exist. The FCC does not technically have the authority to issue regulations over ISPs, as that falls under the jurisdiction of the Federal Trade Commission instead. Despite their lack of jurisdiction, the FCC drafted regulations that they had planned to try and enforce sometime in 2017. However, that implementation had been postponed indefinitely. FCC Chair Ajit Pai wants the proper organization to be in charge, and argued as such.

So, today, the way internet privacy rules work is exactly the same as it was last week. ISP have the ability to use anonymized data for any intent they would like. What will happen in the near future will be the same as what has happened in the recent past.

Here is where the issue with the idea of restricting ISPs from using their data come in: other internet companies have the ability to do the exact same thing without any restrictions. Why would the FCC want to prevent Comcast from selling browsing data and statistics, while allowing Google to do the exact same thing, and potentially with more accuracy. Pai said, following the vote,

Last year, the Federal Communications Commission pushed through, on a party-line vote, privacy regulations designed to benefit one group of favored companies over another group of disfavored companies. Appropriately, Congress has passed a resolution to reject this approach of picking winners and losers before it takes effect.

Why is it that the FCC, internet publications and people on social media got worried about their privacy when it comes to regulations that don't actually exist, but have no concern about using Chrome, which gives Google the exact same information, and was not going to be restricted at all by these imaginary regulations. If people are actually concerned about their privacy, then Facebook, Twitter, Google, Bing and more wouldn't exist today.

Mad Catz is Dead, Company and Assets to be Liquidated

posted Saturday Apr 1, 2017 by Scott Ertz

Mad Catz is Dead, Company and Assets to be Liquidated

In a move that should come as no surprise to anyone in the gaming world, accessory manufacturer Mad Catz has announced its bankruptcy and liquidation of assets. After assembling a task force in 2016 to find a solution to growing debt and liabilities failed, the company had no choice but to close its doors and liquidate what is left.

Mad Catz Interactive, Inc., the US corporation, and 1328158 Ontario Inc., the Canadian subsidiary, have both filed for Chapter 7 Bankruptcy protection, and other subsidiaries will follow suit. All directors and officers have resigned their posts, and PricewaterhouseCoopers Inc. will be the trustee throughout the bankruptcy and liquidation process.

The now former President and CEO, Karen McGinnis, said,

Regrettably and notwithstanding that for a significant amount of time the Company has been actively pursuing its strategic alternatives, including various near term financing alternatives such as bank financing and equity infusions, as well as potential sales of certain assets of the Company or a sale of the Company in its entirety, the Company has been unable to find a satisfactory solution to its cash liquidity problems. The Board of Directors and management would like to acknowledge the outstanding efforts of the Company's employees in support of its business, especially during the time that the Company faced financial difficulties. The Company would also like to thank the vendors and professional service providers who have supported the Company's efforts during this time.

It is important to note that the liquidation of assets does not mean that product will be discounted. In fact, anything that is already in stores is almost guaranteed that remain at regular retail, as Mad Catz is uninvolved anymore, unless it is a consignment scenario. It is possible that the website, however, will go into liquidation, dumping anything that might be in company-owned warehouses of unsold items.

As of now, there is no information available as to the fate of product warranties. In the past, we have seen asset buyers take over those warranties, and we have also seen warranties terminated entirely. We hope to hear the overall details of this closure in the near future. For now, all we can say is that the loss of Mad Catz is the loss of the major arcade fighting stick manufacturer. Hopefully someone will step in and save that product line, something that makes games like Street Fighter more enjoyable for many.

Supreme Court Hears Case Claiming that Texas Court is Responsible for Patent Disaster

posted Saturday Apr 1, 2017 by Scott Ertz

Supreme Court Hears Case Claiming that Texas Court is Responsible for Patent Disaster

When it comes to patent law in the US, there are some interesting issues. The biggest issue involves a disastrous change to who can file a patent in the recent past. The next biggest issue involves the fact that one US judge hears about a quarter of all patent cases. Clearly, that is the opposite of how this is supposed to work. Spreading out the cases over various human beings is how we prevent a handful of activist judges from changing the laws of the country.

Thanks to a series of appeals in the case of TC Heartland v. Kraft Foods Group Brands, the issue of patent case venue has made its way to the US Supreme Court. After Kraft sued TC Heartland and a change of venue was denied, TC Heartland lost - twice. They then appealed to the Supreme Court, arguing that patent venue created a failed scenario for fair suits.

The company has been supported by 32 internet companies (PDF), the Electronic Frontier Foundation and Public Knowledge (PDF). The briefs have been in support of the hearing, saying that the current venue rules allow for "patent trolls" to rule supreme in the patent world.

The court was not particularly interested in hearing about "patent trolls," with even Justice Stephen Breyer, the most critical of the patent system, questioning the relevance of the briefs speaking of trolls. He said,

They're filled with this thing about a Texas district which they think has too many cases. What's that got to do with this? Is there some relevance to it?

While the lawyers spoke a lot about patent trolls (non-practicing entities), Texas and Delaware, none of those issues are the cause of anyone's turmoil. Unfortunately, no one is discussing the fact that the patent office routinely grants patents that are incredibly vague. Those are the patents that NPEs go after, and those are the ones that get tried in Texas, which would move to Delaware if TC Heartland's motion is granted, not solving anything.

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