Over the past year, we have watched as Microsoft has redefined itself. From a
completely redesigned Windows, to an entry into hardware and a corporate reorganization, topped by CEO Steve Ballmer's retirement, it is a completely new Microsoft. The one thing that has been the staple of the new One Microsoft philosophy is a central branding.
Starting with a new
Windows logo to a redesigned corporate logo, and of course the evolution of the Xbox logo with the introduction of Xbox One, every major Microsoft brand has had a redesign, save for one: Bing.
Microsoft fixed that this week, unveiling a new Bing logo and showing off the future of the Bing brand. The logo, seen to the right, certainly matches the look and feel of One Microsoft: simple, clean lines that align to the Microsoft grid design. The primary color has been altered, from a darker blue to the corporate orange-yellow from the bottom-right corner of the logo, retiring the blue entirely. The font is, expectedly, an altered version of Segoe, which is the font used in all currently Microsoft marketing materials, as well as Windows 8.
One fear with a major redesign like this is that the brand image will be lost. Luckily, the thing that has always been associated with Bing, the beautiful, colorful photography on the homepage, is not going anywhere. In fact, Bing has emphasized their commitment to beautiful full-bleed photography throughout the Bing universe, even including a branded photo in their announcement message.
One of the things that I thought was interesting about the new brand is what Bing calls the Searchlight graphic. Essentially, they took the new Bing takeaway symbol and extended all of the lines towards infinity and, using colors and transparencies, created a truly beautiful graphic. I have absolutely no idea where or why it could ever be used, but I love the look of it.
You can check out all of the information about the branding
at Bing, and can see all of the new Microsoft logos within context after the break.
Six months ago, EA's CEO, John Riccietiello, stepped down from his position as leader of the gaming company, putting former exec Larry Probst back at the helm while Electronic Arts hunted down a new chief. Well, EA has now found the right person for the job, Andrew Wilson.
In a blog post on EA's site, Probst speaks on not only the search process, but also on what Wilson brings to the team.
The rigorous search conducted by our Board included several talented executives from both outside the company and from within EA. Andrew's appointment is a clear demonstration of the deep bench of management talent at EA, and reflects our fundamental belief that EA is on track to become the global leader in interactive games and services.
For Wilson, he signed on to the company back in 2000 and was heavily involved in the South Korea studio for EA. He first started with the company as Executive Producer of
FIFA and most recently was the Executive Vice President of EA SPORTS and Origin. Probst said that during Wilson's time as EVP of EA SPORTS, he discovered that the new CEO showed "an exceptional ability to identify and develop talented people and teams."
Wilson also posted on the EA blog. He spoke on his goals moving forward with the company, outlining exactly what he's going to do.
I envision EA as the World's Greatest Games Company. This is not about what we are aiming for or what we will become. Rather, it is about an unfaltering commitment to what we will be every day. This is an attitude that must drive our culture as one team.
In the short term, our mission is crystal clear: We are 100 percent focused on delivering our FY14 business plan.
Looking ahead, my focus will be on three things:
1. Continued transformation for our digital future;
2. Delivering amazing games and services across platforms; and
3. Instilling a culture of execution that will drive profitable growth.
For now, Probst will remain on with the company for an "indefinite period" of time as Executive Chairman, while he helps Wilson transition into his new role as CEO. The new leader of EA also said that in the next few weeks we should see a full detail of his operational plan, which will contain information to turn his three bulleted goals into a reality. For EA's sake, and for the sake of gamers everywhere, let's hope Andrew Wilson will start turning EA into a more human company again, and I'll wish that he steers the gaming studio and publisher away from the bottom-dollar-focused, no-accountability, micro-transaction-ladened world we're currently seeing EA live in.
Long time fans of our
show will know that LAPTOP Magazine's Avram Piltch, Scott and I talk about Samsung's operating system, Tizen, occasionally. It's Samsung's in-house OS and the company has been looking to expand it as it tries to transition from a stock Android experience in various ways. At IFA in Berlin this past week, Samsung continued to push Tizen and will now be introducing the experience to the company's TVs.
In an interview with a German publication, co-CEO of Samsung Boo-Keun Yoon said that this would allow Samsung to have more direct control and say over how its devices function and are deployed. Samsung had its own operating systems on TVs already, however it is fragmented and sometimes doesn't communicate easily to the rest of Samsung's line of electronics. Introducing Tizen should make a fully Samsung life better and easier.
Tizen is going to be used on some of our smartphones just like on our TVs and on home appliances. This way we create an ecosystem in which we are able to connect all Samsung devices.
So far, no announcements on availability have been disclosed but Samsung did say that would all be decided by if each market would be receptive to adopting Tizen. Last month, Samsung's other co-CEO JK Shin said that he wanted to see Tizen on every device Samsung puts out, and that he wanted it to happen sooner than later.
There are many convergences not only among IT gadgets, including smartphones, tablets, PCs, and cameras, but also among different industries like cars, bio, or banks. Cross-convergence is the one (area) Samsung can do best since we do have various parts and finished products.
I am very excited to see the potential of Tizen, not only for what Samsung can do with it, but to see yet another company detach itself from the grip of a Droid. Creating independence for a company brings several things to the market, like innovation and competition. Things have become a bit stale in the mobile space and if Samsung breaks off of Android completely and puts Tizen on TVs, phones, tablets, washers, dryers and stoves, you'd know when your clothes are done and when your eggs are spoiled - all while watching your favorite TV show and enjoying your second screen experience. I welcome Tizen with open-source arms.