You Like, We Pay - The UpStream

In order to augment Monday's observance of Memorial Day in the US, the Call of Duty Endowment, a non-profit charity established by Activision Blizzard to assist veterans with finding employment once they leave the service, is forming an alliance with Hire Heroes USA to provide the "career transition" operation with funding through a less than expected but still very intriguing idea. The Endowment will give $1 to HHUSA for every user who "likes" C.O.D.E.'s Facebook page through 11:59 p.m. PDT on Monday, May 31, or up to $50,000, whichever comes first.

This funding is on top of the undisclosed amount C.O.D.E. has already granted Hire Heroes USA. So far, more than 8,400 users have "liked" the page since the unique fundraiser began yesterday. If you've got a Facebook account, how could you not "like" this sort of thing. Plus, it's an easy way to redeem yourself for liking that page that counts to twenty thousand.