Once upon a time, Apple was run by a maniac with a level of obsession that could become painful for the people around him. This man was Steve Jobs, and he was known to do everything in his power to prevent anything even close to wrong from leaving his company. When the iPhone 4 was announced, it was to come in both black and white. However, it took over a half year before we would see the white model because Jobs wasn't presented with a shade of white he liked. Even when something slipped his notice, he blamed other companies.
After ceding control of the company, things changed fairly quickly. Today, it is not unusual for Apple to ship broken, defective, or knowingly poorly designed products. The iPhone 5, which was the last product Jobs had his hands on, shipped with scratches and dents. Then there was the famous #bendgate, where iPhone 6 would bend in a pocket. This week, Apple has combined both of these controversies into a new one, featuring the new iPad Pro.
According to owners in the MacRumors forums, some units have a bend in the body. Some claim that it happened after transporting it in a bag or backpack, while others claim that it was there when they opened their box. As it turns out, the latter seems to be more likely, as Apple has confirmed this is a reality. The company claims that this manufacturing defect is a normal part of the manufacturing process and that the bend will not get worse over time.
The question is, is this change in the company's treatment of its customers and lack of manufacturing control acceptable? Phone sales have slipped enough that the company is not reporting individual model sales anymore. iPad sales have always been slow, with Android and Windows devices outselling the company's tablets. The stock price has also shown a fall, down nearly 20 percent in 2018. It might be time for Apple to return to the obsessiveness of Jobs.