RIM's Most Recent Marketing Blunder

RIM's Most Recent Marketing Blunder

posted Saturday Dec 10, 2011 by Scott Ertz

RIM's Most Recent Marketing Blunder

Early last year, Research in Motion purchased QNX, a developer of operating systems. RIM started the seemingly long and complex transition of their products from the aging BlackBerry OS to the new QNX-powered operating system. The first device to run on this platform was the BlackBerry PlayBook, announced at this year's Consumer Electronics Show. Ever since the launch of the device, running the most innovative BlackBerry OS since the original, everyone wanted to know when the new OS would hit phones.

Well, that day is around the corner, but it isn't going quite the way they expected it to go. Like RIM's hiring portal mistake, no one thought to do research on the new product's name - originally dubbed BBX. Well, as it runs out, BBX is a name that is already trademarked, and it didn't take long for the trademark holder, Basis International, to notice and file suit. Basis sued in October and an initial ruling was handed down this week.

To find out the ruling and where RIM goes from here, hit the break.

What You're Saying

Be the first to comment!

We're live now - Join us!



Forgot password? Recover here.
Not a member? Register now.
Blog Meets Brand Stats