Netflix to Remain Whole - Another Change in Direction

Netflix to Remain Whole - Another Change in Direction

posted Friday Oct 14, 2011 by Scott Ertz

Netflix to Remain Whole - Another Change in Direction

Netflix seems to have lost their mind. First, they raise their prices, splitting DVD and streaming into two packages. Then, they announce they are splitting the DVD business into its own brand - Qwikster. This week brings us even weirder news - they have decided to axe the Qwikster brand even before it launches.

In a letter from the CEO of the company, directly to customers, he writes,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password. In other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

So, they are still planning to keep the services as separate packages, as well as keep the prices higher, but the two websites and separate brand names will be discarded. I'm not entirely sure about their reasoning here, but I'm pretty sure they don't quite understand it.

Why are they really doing this and will it help? Hit the break to find out.

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