Dish Network Blockbuster

Dish Network Blockbuster

posted Saturday Apr 9, 2011 by Scott Ertz

Dish Network Blockbuster

After waiting since its initial bankruptcy filing in November the long wait is over to find out the ultimate destination of Blockbuster Video's auction, and the winner is - Dish Network. Why, you may wonder, would the country's third largest provider of subscription television want to purchase a bankrupt, irrelevant business concept? The answer is branding, of course.

While Blockbuster may not have relevance in the current video-streaming market, it has a name that everyone knows. In addition, the word is synonomous with something large and amazing - the summer blockbuster films. Combine that name with the pure size of Dish Network and you have quite a powerhouse.

However, how might Dish use the Blockbuster name and the existing stores? Hit the break to find out.

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