When competing in a crowded market, you must do something to set yourself apart. Right now, one of the more crowded markets in the consumer electronics industry is connected cameras. A new entrant in the market is Toucan Smart Home, who has found a unique way to separate itself from the pack.

The company's most distinct product is its wireless outdoor security camera. The camera offers all of the features you expect from a security camera. It's got a PIR sensor for motion detection, night vision, and a weatherproof body. The video is transmitted in full 1080p, allows for two-way audio, and local recording. However, the camera also offers some capabilities that not all cameras do. It offers 24-hour rolling online backups of the video, pre-recorded audio messages, and siren.

Where the outdoor security camera really sets itself apart is its installation and maintenance. The camera mounts with a single screw through the base into a wall, ceiling, or any other surface. The camera then snaps onto the base using a powerful magnet. In addition to easy installation, the magnetic mount allows for a huge range of motion, so you can adjust it to nearly any angle. Because it is a completely wireless camera, it means it runs on rechargeable batteries. The magnetic mount also allows the camera to be removed when it needs to be charged.

In addition to the security camera is a wireless video doorbell. It offers most of the features of the security camera, except for the magnetic mount. In its place, it adds the wireless doorbell receiver, button, and 180-degree field of view. While it may not have the same magnetic mount as the security camera, it is still incredibly easy to install and maintain.

The wireless security camera is availble for $79.99 and the wireless doorbell is available for $89.99. To learn more about the products, check out the company's website.

Interview by Scott Ertz of F5 Live: Refreshing Technology and Christopher Jordan of The Talking Sound.