Laud Social @ Collision 2015 - Show Notes

Laud Social @ Collision 2015

Wednesday May 6, 2015 (00:17:56)

Description

One of the newest trends in marketing is called "content marketing." The idea is that, as a brand, you share content that is relevant to your ideal customer on your social media to help establish yourself as an expert in the area in question. That way, when people think about their particular topic, they think of you.

It is an interesting idea that has spawned social ranking tools like Klout, which shows how much of an expert you are on particular topics. While that is great, how do you source content if you want to be one of those experts? You use a platform like Laud Social. The platform is designed to help you source content that is appropriate for your target audience, helping to establish yourself as the expert you want to be.

Laud Social is available now to submit content, and in private beta for curators.

Sponsored by:
From laptops and Lumia to Surface and Xbox, get it at the Microsoft Store.

Participants

Scott Ertz

Host

Scott is a developer who has worked on projects of varying sizes, including all of the PLuGHiTz Corporation properties. He is also known in the gaming world for his time supporting the DDR community, through DDRLover and hosting tournaments throughout the Tampa Bar Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and judging engineering notebooks at competitions. He has also helped found a student software learning group, the ASCII Warriors.

Trey Davis

Host

Trey was born into a tech career. Instead of going to summer camp as a child, Trey spent summers working at the local news station with his father, an Emmy award winning news director. He honed his audio skills singing in a band, and later worked as a lighting and audio technician for a theme park. Within two years he became the lead technician for the entire park, which included a fully operational CNN sponsored TV station, a full theater and a circus. Later, he became the lead lighting and audio tech for one of the Ringling Bros. circuses, with a stint as a clown for the pure joy of performing. It was at Ringling that he met his wife, who he calls the most beautiful, loving, and funny person he has ever met, and who is also the creator of the 3000 Brigade. Trey was a performer with the 3000 Brigade for nine shows, as well as hosting the 3000 Brigade Podcast, while still doing media on the side. Trey currently edits and cleans audio for PLuGHiTz shows and has also been a special events host.

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