How does a manufacturer of USB batteries separate themselves in an incredibly crowded market? Powerocks has taken a two-way approach. First, the company has made the batteries stylish with a leather body. This is a nice divergence from the normal shiny black plastic.

In addition, the company offers a line of batteries with unique features. For instance, their Jump Starter unit has emergency features such as an LED signal light, a flashlight, an alarm, a glass-breaker and vehicle jump starter all with a 10 mAh battery.

Interview by Todd Cochrane of Geek News Central for the Tech Podcast Network.

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