This week, Dell discontinues a commodity, Facebook downplays news and Apple buys obscurity.
Scott is a developer who has worked on projects of varying sizes, including all of the PLuGHiTz Corporation properties. He is also known in the gaming world for his time supporting the DDR community, through DDRLover and hosting tournaments throughout the Tampa Bar Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and judging engineering notebooks at competitions. He has also helped found a student software learning group, the ASCII Warriors.
Avram's been in love with PCs since he played original Castle Wolfenstein on an Apple II+. Before joining Tom's Hardware, for 10 years, he served as Online Editorial Director for sister sites Tom's Guide and Laptop Mag, where he programmed the CMS and many of the benchmarks. When he's not editing, writing or stumbling around trade show halls, you'll find him building Arduino robots with his son and watching every single superhero show on the CW.
One of the truths about technology is that it eventually becomes a commodity. Centuries ago, bronze and steel were technologies, which were commoditized. In more recent times, cars were once considered technology, though today have also been commoditized. When that happens, manufacturers involved in those commodities must find ways to differentiate themselves in the market or get out.
Since the beginning of the Xbox One, one of the best non-interface uses for the Kinect was Xbox Fitness. This app allowed you to exercise with the help of virtual trainers and coaches, using the Kinect sensor to ensure you were doing things correctly. Xbox Live Gold members got a whole collection of programs for free, with others available to purchase.
Over the past few years, Facebook has courted publishers to their platform with tools to make publishing news, reviews and opinions easy. For many publications, Facebook is the first or second most popular source of traffic on news stories, with people liking, commenting and sharing on the network. The newsfeed takes all of that into account for what to show on your News Feed, meaning that your friends topics are more likely to show in your feed.
In 2014, Apple made a seemingly surprising purchase in Beats. The headphone brand was in slight competition with Apple's own headphones and the music service was a market disaster. In the 2 years since the purchase, Apple has mostly rebranded Beats Music to Apple Music and the headphone purchase will help them make the terrible transition from a regular headphone jack to their proprietary connection. It would seem that the company has what it needs to revitalize their music business.