Dick Costolo has been the CEO for the last 5 years, making his the longest-term CEO in the company's history. That fact is a strange one in a town that reveres company founders, often times to a fault. Twitter's founders have had varying degrees of involvement in the company since its early days, leaving the daily activities to Costolo instead. He has had his ups and downs, but recently his new programs have begun to see some early returns.
Despite these new successes, Twitter has announced that Costolo will step down as CEO on July 1, 2015. This comes on the heels of a nearly complete management shake-up last year, where the board replaced almost the entire management team, still leaving Costolo at the top of the company. The constant pressure from Wall Street following the
company's 2013 IPO may just have proven too much for him. Confiding in a close group in January, it seems that he was looking for a way out.
Allowing him a quick out, the board has reached out to Jack Dorsey, a co-founder of the company, and a former CEO, to lead the charge while the board searches for Costolo's true successor. Dorsey has his work cut out for him, needing to figure out the company's plan to retain users, attract new ones and position its product for a purpose. He also needs to figure out a way to make using the majority of the features possible. For example, have you ever tried to follow a conversation? It's just short of impossible. While dealing with all of that, he also needs to assess and adjust Costolo's policies to deal with the problem of user abuse that has become off-putting for many.
Meanwhile, the board will search for a permanent replacement for Costolo. This is important because Dorsey cannot continue to run the company long. In addition to his new duties at Twitter, he is also founder and CEO of Square, one of the country's largest payment systems. He will not be leaving his duties at Square, he is merely adding these new responsibilities at Twitter. Hopefully Twitter will solve the problem quickly.
The other possibility, rather than replacing the CEO, is selling the company. There has been talk in the industry that Google and Twitter have been in talks, with expectations that the talks surround an acquisition. The collapse of Google+, both in the public eye and inside the company, could be an indication that Google is giving up the ghost and replacing it with Twitter could help them learn as much as possible about people to better target their ads. The recent reintegration of Twitter into search results, side-by-side with Google+, adds more fuel to that fire.
Whether Twitter decides to go the acquisition route, or searches for the perfect person to lead the team, it needs to happen quickly, because there are plenty of other products for
following the world in real time, many are far better.
Toshiba made an interesting announcement this week that, on its face, seems like a minor change, but in reality is a major decision. The announcement is that, "across the board, top to bottom," all Toshiba Windows 10 computers will have a dedicated Cortana button. Cortana is one of the killer new features in Windows 10, but some have concerns that her initial listening skills are problematic. For some, saying "Hey Cortana" has not triggered her to listen, forcing a manual approach. For many, though, this requires leaving the keyboard and switching to the mouse, slowing down typing progress. This is where the new Cortana button comes in.
The addition of a dedicated Cortana button will definitely improve the experience for those who have issues with Hey Cortana. The addition of a dedicated button, however, indicates more than just a commitment to customers; it shows a dedication and excitement for Windows 10. It is not a small move to add a new key to a keyboard, or a button to a tablet, especially when you are dealing with limited real estate, like on a tablet's body. This button really shows that Toshiba is excited about the release of, and features of Windows 10.
More importantly, they recognize just how important and exciting Cortana really is. Her arrival on desktops, laptops and tablets is a huge move for Microsoft, and Toshiba's showing that they agree with the move. While I have not personally had issue triggering her with my voice and personally enjoy interacting with her that way, I can see scenarios where interacting entirely through the keyboard would be a huge win. For this, a dedicated key is incredibly exciting.
This will be the biggest change to the standard keyboard since 1995, when keyboard companies began adding a dedicated Windows key to the keyboard for the introduction of the Start Menu in Windows 95. In 1995 we couldn't have expected just how essential that key would become in the future, making the computer completely usable from the keyboard if needed. Now, with the introduction of Cortana, we are in the same scenario, with Toshiba leading the charge in the new keyboard layout.
Spotify has had quite a few contenders lately. Most notably, Jay-Z's high-quality music-streaming service
Tidal has taken a shot at the king, but has missed the mark. To remain relevant, Spotify has added podcasting support for both audio and video, and has also added music videos to its offerings as well. Naturally, given the run the company has been on, people speculated if Spotify would expand into other markets as well, like the gaming space. Depending on how you feel about the situation, this could be good or bad news, as the company has said that it will not be looking into gaming on its current platform.
A Spotify spokesperson said in an interview,
It's all about the right content for different people and different parts of your day - expanding on music content to include podcasts and video. Games are not part of this.
There you go. If you were looking for an
OnLive alternative, this isn't where you're going to find it. However, something I've speculated Spotify would do in the near future was get involved in video games a different way. Instead of the sometimes very poor choices studios make for their in-game soundtracks, Spotify could integrate into games and offer up gamers to pick their own playlists to use, with the streaming service paying out royalties to the artists the gamers choose to listen to. Everyone would win here, except Taylor Swift.
So while this wasn't a ground-breaking newsbreak, it is definitely news worthy, considering Spotify's rapid expansion as of late. If the company does decide to get involved in the gaming world, it could really set a new trend for music integration with games.
If you're a fan of the Google Chromecast and you really like Android gaming, you'll be pleased to know Google is working to make that happen on its $35 streaming device. It's "coming soon," but users will soon be able to play games on their Chromecasts.
Moreover, Chromecast users will also be able to play both Android and iOS games on their television sets without the need to mirror the content. Currently in beta, Google has released an API to Android and iOS games developers and made it available to those devs at Google I/O. The most important feature is Google's "casting" ability that is now open for devs to tinker with. This gives the ability to bring around a second screen experience for users of smartphones. The main difference between the existing feature to cast your Android screen and this is that the new API allows for iOS and Android games to play games on a TV without needing to have a console accompany it.
Google is already in second place with its Chromecast at 20 percent marketshare. Roku is in first with 29 percent. Giving the Chromecast an enhanced feature set might boost sales if consumers actually want these features on their streaming devices.
The search giant didn't just stop at gaming, however. The company is also going to give Chromecast users a way to queue up and autoplay both videos and music without the need to use YouTube. As it is right now, you can only play one song or video at a time, which is an annoying thing to have to manage. Through the new API, developers can now enable buffering and queues on their apps.
As far as gaming is concerned, the question that is always the constant is what type of games can be offered on such a limited platform. Unless AAA brands can get behind a movement, these attempts at Android gaming often fall by the wayside, usually prompting another company to swoop in and give it a go. Can Google's direct attempt at this be a success? Is gaming on a Chromecast something you want? Let us know in the comments below.