I remember as a kid, anything that was worth watching was on Nickelodeon... except the Teenage Mutant Ninja Turtles. Well, that all changes now, as the wavering Nickelodeon brand has purchased full rights to the TMNT brand, including airing rights and merchandising. What remains to be seen here is whether this will be a good thing or a bad.
Nick has joined the ranks of other specialty networks losing ground lately, such as the Cartoon Network. In this case, it is all about Disney taking market share from anyone who markets programming to kids. Ever since the creation of a new generation of kids' brands, such as Hannah Montana and High School Musical, the creators of Doug and Rugrats hasn't really been doing all that well.
President of the network, Cyma Zarghami, thinks this will all get better with TMNT.