Last week we were privileged to speak with Brandon Watson, Microsoft's Director of Developer Experience about creating applications for Windows Phone 7 Series. Last month we were also able to chat with Microsoft's Gian Wilson on
gaming for your Windows Phone 7 Series device.
Because Watson was on video conference, we are able to bring you the questions that were submitted to him and then provide a brief summary of his responses to those questions.
An application uses its own file format. The only way to transfer files to the app on the phone I see in the SDK is via web. Will a user be able to open an email attachment in my app?
No, email attachments will only be available to native applications, with no third party support at this time. We hope to relax those constraints in the future, as the ability is in the operating system. With WP7, we look to ensure no user has a bad experience with any of our apps, such as memory loss or battery drain. In the end, our goal is to make the devices perform in an outstanding way. Users won't ever get mad at the developer but instead will blame Microsoft for their bad experience.
This week marked the pinnacle of the most impressive turnaround in the history of the technology industry. Apple, who only 10 years ago was thought to be out of the game and on the verge of shutting its doors, became the most valuable technology company in the world.
The valuation is based on an increase in Apple's stock price on Wednesday spread across the number of shares outstanding. That value, $222.12 billion, is higher than Microsoft's value, calculated the same way at $219.18 billion. The only American company to have value above these two giants is Exxon Mobil, valued at $278.64 billion.
Now, this number has nothing to do with the real-world value of these companies but only perceived market value. To illustrate this point in their last financial years, Microsoft had net income of $14.6 billion while Apple's net income was only $5.7 billion.
Research firm NPD Group has released a
report this week that indicates consumers aren't buying boxed software online anymore. Digital downloads made up over 66 percent of the total online software purchases in 2009, which is up just a little from last year.
NPD broke the numbers down into new purchases, software subscription rentals and trial-to-paid conversions, among other categories. The largest of online software purchasing was in subscription renewals, at 34 percent, with new purchases coming in at 23 percent and trial-to-paid at 8 percent.
A large reason subscription renewals were down this year can be attributed to consumers not trusting online merchants as much as they have in the past. Over 40 percent of those surveryed said they did not renew specifically because of spam of unsolicited offers from merchants or their affiliates, while 5 percent said they did not renew because they felt the merchant would not renew their service correctly. 33 percent were misinformed, however, and stated they did not trust merchants with their credit card information, even though merchants have this information at one point or another prior to renewal.
Earlier this month, I talked about how the
music industry is on the rise, yet countries like South Korea and Sweden are taking copyright infringement crimes to the max. This week, we can add Ireland to the list.
Ireland has decided to enforce their rendition of the "three strikes" rule when it comes to media piracy. One of the country's largest ISPs, Eircom, has committed to processing over 50 content complaints each week and will turn off the Internets of those accounts who reach three complaints.
The company has planned to do this for several months now, ever since Eircom was sued by several large music labels and challenged on their data privacy practices.
This came across our desk a few days ago:
Please join us for a Yahoo! press conference
Please join Yahoo! CEO Carol Bartz for an exciting announcement about providing global consumers with rich online and mobile experiences, and bringing forward a new era in keeping consumers connected.
Because of that, we went and reached out to our sources, who have informed us that Nokia plans to build Yahoo e-mail, search and several other of their applications into a selection of their devices. This, however, is unrelated to a previous discussion these two companies had about creating a Yahoo-orientated phone.
If you are like me, you may know that the 30th anniversary of
Star Wars Episode V: The Empire Strikes Back was yesterday May 22nd. It's amazing to think that it has been 30 years since, in my opinion, the best Star Wars movie was released. For 30 years Star Wars has captured the imagination and hearts of over 3 generation. The media decided to celebrate the occasion in multiple ways, one being a Marathon of the original trilogy on SPIKE TV all day. That being said this anniversary didn't just spell happiness for fans of the movie franchise but also the community of BioWare's MMO Star Wars: The Old Republic.
In case all the articles I have written about this game haven't gotten you excited yet, maybe this will get you a little more interested. Last Friday, May 21st, BioWare announced that in order to pay tribute to
Episode V, that the game would contain that planet upon which one of the most memorable battles in the Star Wars movies occurred, Hoth. If you are familiar with the planet Hoth you are probably having the same reaction as most of the community of TOR, and saying things like "But it's just a planet of snow! We have a planet of only sand (Tatooine) and now we have a planet of snow!?!?"