We know that nobody except GameStop likes it when we purchase used games, so to counter, developers have introduced several incentives for buying new games (which has led to several lawsuits from not-so-bright consumers). For EA, games like Mass Effect 2 and Bad Company 2 came with one-time use codes in the box. If you bought the game new - or if the gamer before you didn't use the code - then you were good to go. However, for most used game purchasers, you had to shell out another $10 to get the code. EA Sports has figured this method out, and they're going to make you pay $10 to play online with a used game.
Starting in June with Tiger Woods PGA Tour 11, there will be a one-time use code in the box for games on the Xbox 360 and PS3. If you rent the game, there will be a seven day trial to play for free, but that will only work once per game. If you're buying used and want to get online, then you'll need to buy an Online Pass from EA for $10.
When you connect online with your new EA SPORTS game for the first time, you'll be prompted to confirm your EA account details. If you don't already have an EA account, you'll be asked to accept our Online Terms and Conditions and then create an account. After confirming or creating your account, a screen will appear that enables you to redeem your Online Pass code.
Easy, right? Hey, there's some perks here, too. You will also get access to "bonus" content, which to us, seems like stuff left out on purpose to make you go online with the game - see Madden 2010.