The UpStream

They Know What You Like And They Know What You Want

posted Sunday Jul 18, 2010 by Jon Wurm

They Know What You Like And They Know What You Want

In yet another testament to science fiction becoming science fact a revolution has started in the advertising industry all the way across the world in none other than Japan. Take a trip back to June 21st. 2002 when Minority Report staring Tom Cruise was released. The personalized digital ads seen in the movie have become a reality. The digital billboards displaying these ads are outfitted with cameras that can determine gender and age group even if you are just passing by and glance at the billboard.

Hit the break for a video and more!

Google Wants More Face Time Than Facebook

posted Sunday Jul 18, 2010 by Jon Wurm

Google Wants More Face Time Than Facebook

The world is more than familiar with social networking giant Facebook and this is starting to scare Google a little bit. That is an odd statement to make and I had some concern that a hole would rip in space and time but it's true, and maybe they should be.

For those of us who have ever used Orkut which is Google's social networking project. You will immediately notice a user interface that is quite lacking in aesthetics and functionality. This is probably due to the fact that Orkut has been a back burner project for quite some time. Google also realized that Buzz was not enough to break into social networking properly. Adam D'Angelo, a former Facebook director, shared what he has heard about a full scale Google social networking site called Google Me:

Hit the break for more info on Google Me.

1 vs 100 Still Has No Third Season

posted Saturday Jul 17, 2010 by Scott Ertz

1 vs 100 Still Has No Third Season

1 vs 100 has met another tragic fate, this time on Xbox Live. Microsoft announced this week that it will not be renewing 1 vs 100 for a third season.

Dave McCarthy, General Manager of Microsoft Game Studios, said,

When we started on this journey, we knew we were creating an entirely new genre of entertainment that would be a continually evolving concept. We're very proud of the '1 vs 100' team and their accomplishments, and are excited to apply what we've learned to future programming.

Old Spice Goes Viral

posted Saturday Jul 17, 2010 by Scott Ertz

Old Spice Goes Viral

The Internet is an interesting place. You never quite know what is going to happen next in the viral world. The only thing you know is that there will always be something exciting coming around the corner. This week we had the pleasure of watching hundreds of Old Spice commercials made over the course of just a few days.

The "commercials" were filmed in the same style as the TV commercials but with a twist: they were all in response to messages and comments they received online. All produced real-time and posted back to the Interwebs. Assuming no breaks, they produced a commercial every 7 minutes or so.

Hit the break to find out how they did it and to see the spots.

Apple Engineer was Worried About iPhone 4 Antenna Problems Early On

posted Saturday Jul 17, 2010 by Nicholas DiMeo

Apple Engineer was Worried About iPhone 4 Antenna Problems Early On

It's time for us to add more fuel to the Apple iPhone 4 fire! Bloomberg has reported that "someone familiar with the matter" claims that Apple's own antenna expert, Ruben Caballero, informed Apple management that the iPhone 4 antenna blueprint could make for some severe reception problems, could drop calls and cause a major engineering challenge.

Caballero is a major player in the Apple ladder with quite a fair amount of experience and antenna patents to his name and even though we may not know the whole story, it's possible his concerns were put to bed during Apple's testing.

Follow the break to read more about this story.

New Xbox 360 Dashboard Interface?

posted Saturday Jul 17, 2010 by Nicholas DiMeo

New Xbox 360 Dashboard Interface?

We don't have much information, but we ran across some sources that have let us in on some special Microsoft happenings in the near future, specifically with the Xbox 360 Dashboard. We remember last year when the New Xbox Experience, or NXE, changed the way users interacted with their console and with Xbox Live. It seems like Microsoft has chosen to take it one step further in this possible refresh.

From what we've seen, the new Xbox 360 Dashboard has a cleaner, sleeker look to it. We've also seen images of a "Natal Tuner" application and a "Natal" setup process, which we, of course, now know the project to be called Kinect. We can guess that because of this, these images we saw were from an older build of this likely beta dashboard.

It only makes sense for Microsoft to come out with a slightly newer feel to the user interface, especially with the release of the new Xbox 360 S and the upcoming holiday release of Kinect. This seems like the last step for their rebranding process on the product.

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