It was an astonishing 48 days of nonstop advertising from Microsoft, Sharp and Verizon for their newest media baby, the Kin One and Kin Two. At the end of the 48 days, however, Microsoft has pulled the plug on its project citing poor sales. With over 2 years of development and million and millions of dollars in marketing, how could Microsoft kill its creation in just 6 weeks?
A Microsoft rep said in a statement,
We have made the decision to focus exclusively on Windows Phone 7 and we will not ship KIN in Europe this fall as planned. Additionally, we are integrating our KIN team with the Windows Phone 7 team, incorporating valuable ideas and technologies from KIN into future Windows Phone releases. We will continue to work with Verizon in the U.S. to sell current KIN phones.
Hit the break for what went wrong.