The UpStream

Will Web Viewers Accept Bigger Ad Loads?

posted Saturday Nov 27, 2010 by Jon Wurm

Will Web Viewers Accept Bigger Ad Loads?

Take a moment to think about how many commercials you've seen throughout your life. Now try to quantify that number in terms of time spent watching them. I'm sure that number would be quite high unless you're 4 years old, in which case you probably aren't reading this. From a consumer perspective we develop a love-hate relationship with them and for a little while viewers of web content have enjoyed much less exposure and generally more relevantly targeted ads. This could all come to a swift end shortly due to some revealing research.

Hit the break to find out what the findings are.

Justin Bieber Rivals Black Friday On Twitter

posted Saturday Nov 27, 2010 by Jon Wurm

Justin Bieber Rivals Black Friday On Twitter

It's that time of year where turkey, relentless TV ads, and a rainforest's worth of junk mail floods mailboxes across the country in an effort to get "out of the red and into the black." Traditional media services have always been the driving force behind the millions upon millions of dollars spent every year on Black Friday advertising and as more time goes by social media is finding a growing importance with their role.

What's their role and are they doing a good job? Hit the break to find out.

Intel to Help NFL Analyze Concussions with Chips Place Inside Helmets

posted Sunday Nov 21, 2010 by Nicholas DiMeo

Intel to Help NFL Analyze Concussions with Chips Place Inside Helmets

This is pretty cool. Intel, along with creating jobs and working on new microprocessors is also going to help the NFL. This week Intel said they were working on utilizing their Atom chips in a way so that they can be placed inside NFL players' helmets and give real-time impact and G-force data to the medical staff on the sidelines during the game. This will allow the staff to remove players when forces exceed set limits, or allow them to react faster to serious injuries in those pile-ups that occur. We have no set time frame or date that this will happen, but it's another step in the right direction for players of high-speed, high-impact games.

Intel has helped the NFL in the past, too. They worked with scholastic research teams to develop the Head Impact Telemetry System that runs simulations of head injuries and are also working with Mayo Clinic to improve cranial scans using supercomputers with their new 22nm processors that can increase head scan speeds by 18 times what they currently can produce.

Hey T-Mobile, AT&T Has a 3G Network, 80% of it HSPA+

posted Sunday Nov 21, 2010 by Nicholas DiMeo

Hey T-Mobile, AT&T Has a 3G Network, 80% of it HSPA+

HSPA, where have I heard that before? Oh yes, it was talked about when 3G technologies were new and upcoming and improving and developing and all that good stuff. Now, we have HSPA+, which is 2.5x faster than the former HSPA network. To summarize, both of these networks are third generation technology. With me so far? Good.

Where am I going with this? Follow me after the break to find out!

Microsoft Decided Kinect Is Open And Therefore Not Hacked

posted Sunday Nov 21, 2010 by Jon Wurm

Microsoft Decided Kinect Is Open And Therefore Not Hacked

Last week Microsoft talked about Kinect not being hacked by NUI Group, an open-source conglomeration of of developers and programmers, but merely that they wrote "drivers" allowing the device to be used on different platforms. None of that has changed but this week they are doing flip-flopping on some other issues concerning their intentions with Kinect.

To find out more about Microsoft's recent j/k, lol, we didn't mean it. Hit the break.

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