Comcast this week announced their involvement in a project called Xcalibur, whose "goal is to take everything we've learned from the web and tablets and bring it right back to your TV screen... As a network-based entertainment experience, the rich TV navigation and services will eventually carry over to many other TV devices including connected TVs and game consoles." That sounds like a direct attack on Netflix and Hulu to me.
Comcast is currently testing this service in Georgia, but being an IP-based service, they definitely have plans to role the service out nationwide. Their plans are to make this service available anywhere you are - TVs, phones and tablets, similar to the capabilities of the competition, Netflix and Hulu. The feature that Comcast plans to add to this service that the other guys don't offer? Live television.
Why is this the dumbest idea ever? Hit the break to find out.