We all know that digital video is becoming increasingly popular, which means that the market is becoming more competitive and expanding rapidly. So far, Netflix keeps doing things right in their world and continues to reign supreme among the masses. This week, research study and numbers wizards NPD Group released a report that says 61 percent of all streaming video content online is coming from Netflix, at least legally. Geez, good luck with your new project Amazon! Netflix just seems to be everywhere from online to Xboxs to set-tops.
NPD reported that the next closest competition was Comcast, which held 8 percent of the market with its digital movie united and coming in at 4 percent was Time Warner, Apple and DirecTV. NPD collected its data from Jan to Feb of 2011 with 10,618 United States Internet users.
Oddly enough, NPD also gave credit to the average consumer, stating that they know the difference between downloaded movies, Internet video on demand, cable video on demand and streaming services. They also understand the difference between services like iTunes, that get the current releases, and Netflix, that gets releases a bit later but gives you overall value for the product you're paying for.
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