The UpStream

New Apple Campus Will Be Sci-Fi Certified

posted Sunday Jun 12, 2011 by Jon Wurm

New Apple Campus Will Be Sci-Fi Certified

In 2006 Apple acquired 50 acres of land with something in mind and last November they added the 98 acre former HP Campus to their inventory. Just recently, on June 7th, we found out what all the land was for in a presentation that the Steve Jobs gave to the Cupertino City Council about a new Apple campus.

Apple has experienced some steep growth and the current facilities at 1 Infinite Loop are starting to get a little cramped. In fact, the real problem Apple is running into is that they have to keep buying and renting places further and further away from the campus to accommodate its students and what not. The new campus has been designed to compliment the existing one and not act as a replacement. Hit the break to find out what the Steve Jobs has planned for the new campus.

Newegg Commercial Hits Close to Home With Best Buy

posted Sunday Jun 12, 2011 by Jon Wurm

Newegg Commercial Hits Close to Home With Best Buy

Even though Newegg does quite well and has been around for a while, they have managed to remain relatively quiet and under the radar until a certain TV and YouTube commercial of theirs hit too close to home with Best Buy. Watch the attached video and you will notice two things. The employee portrayed in the commercial looks a lot like a Best Buy employee and certainly acts like one. Also the 'Take it from a Geek' slogan at the end seems to have rubbed Best Buy's Geek Squad the wrong way. Those two things also seem to be why Best Buy served up a cease and desist order urging Newegg to stop hurting their employees' feelings and to stop infringing on Geek Squad's good name. It's really quite amusing to read. The entire first page is Best Buy telling Newegg about how awesome Geek Squad is, I highly recommend you read it over. Hit the break to watch the controversial commercial and have a good laugh.

E3 2011 - Battlefield Dinosaur

posted Saturday Jun 11, 2011 by Scott Ertz

E3 2011 - Battlefield Dinosaur

Many of you saw EA's Battlefield 3 presentation but what you may or may not have noticed was the soldier holding a toy dinosaur at the beginning of the video. If you are like me you probably skipped right over it assuming it to be a piece to tie the game with reality. Boy were we wrong.

Not only is it not to tie in with reality, it is to reinforce the false reality that is 4chan. We have spoken of the insanity that is 4chan, such as the war with Tumblr or their open attack on Scientology but we have never spoken of their truly positive influences on society, through insanity, of course. Someone posted, shortly after the Modern Warfare 2 launch, claiming to be an Activision employee, asking what people thought of the game. The reaction was unanimous - a total lack of dinosaurs.

Now, I know what you're thinking, "It's true. There were no dinosaurs in the game, but why does that matter?" It doesn't, it was the first thing someone thought of and everyone followed along. You can see the posts in the image on the right. Apparently it grew to be such a big thing that the guys at DICE decided to try and appease the 4chan community by including a dinosaur in their game. They were so proud of their little joke on Activision that Gustav Halling, a designer for DICE working on the game, Tweeted to make sure everyone understood what happened.

Like TBS, very funny.

3 PSN Arrests

posted Saturday Jun 11, 2011 by Scott Ertz

3 PSN Arrests

This has been a big week for Sony - first they presented incredibly well at E3 2011 and now arrests have been made in the PSN hacking and outage case. The Spanish National Police announced on Friday that they had detailed 3 individuals in charge of hacking into the Sony network as well as several international business and government systems.

The individuals were identified as leadership of Anonymous, a group we have spoken of in the past in relation to this story, the group has repeatedly denied official involvement in the attack. It has always been assumed, however, that members of the group, acting alone, were probably behind it. These arrests either confirm the assumptions or are based solely on the assumptions.

For details on the attack and who else has been a victim, hit the break.

High Speed Internet for a Reasonable Price

posted Saturday Jun 11, 2011 by Scott Ertz

High Speed Internet for a Reasonable Price

It is no surprise to most people in the US that Internet access is expensive. It gets even more expensive when you want that access to be fast. Connections in the 40-100 Mbps range can cost $100-200. RoadRunner Lightning, for all of you Time Warner Cable and Brighthouse Networks customers is around $100 for a whopping 40 Mbps. One California company, Sonic.net, is trying to change that.

The company has been around since the mid-90s prodiving standard DSL service to customers. They later branched out and offered what is called bonded DSL, essentially 2 lines each providing 20 Mbps, bonded together at the modem to produce 40 Mbps speeds over DSL. That service has run their customers around $70 per month (much better than the cost for Lightning). While this is a great deal, Sonic.net has decided to up the ante.

What are they doing? Hit the break to find out.

E3 2011 - Only One Controller per Wii U

posted Saturday Jun 11, 2011 by Scott Ertz

E3 2011 - Only One Controller per Wii U

For those of you who have listened to PLuGHiTz Live! Radio - Episode 207 - E3 2011 Day 3, I have some good news and some bad news for you. For those of you who have not, you should listen and then I can explain. The good news is I was right again about my analysis of Nintendo's press conference announcements. The bad news is I didn't want to be right.

As you probably know by now, Nintendo showed off the controller for their new Wii U console to a lot of fanfare. What else would you expect from a totally wireless controller with a large touchscreen that can also serve as a screen for the console to play full titles without the TV as well as a secondary view of a game also on the television. The presentation left a lot more questions than it answered, however. The most common being "will the console support more than one new controller?"

To find out the answer, hit the break.

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