eBay has managed to sustain a relatively small amount of marketing and advertising since 2006 and it seems they've decided to come out of their shell and launch a new advertising campaign that will address the perception of eBay as a auction service and the mobile aspect of purchasing off the site. This decision was made because the way people use eBay has changed over the years and advancements in technology have imbued smartphones with the power to purchase which companies like
PayPal and American Express know isn't a widely used option right now. Richelle Parham, the chief marketing officer of eBay stated it simply,
We need to change that perception.
What she's referring to changing is the perception of the company as just an auction site. Over the past several years the fixed price items have come to surpass the number of items purchased through auctions. The new ad campaign, which has already aired some commercials, depicts someone purchasing a tablet at a fixed price through eBay which is bringing the mobile purchasing possibility into the mix.
For more on the story and to check out one of the ads, hit the break.
We'll just cut right to the chase with this one. Over the weekend, AT&T launched their 4G LTE network. Turns out that they really do want to
acquire T-Mobile to expand their 4G, right? Sadly, that is not the case. If you haven't followed along with us through the lies and deceit that T-Mobile and AT&T were delivering when it came to 4G truly meaning 4G, boy have you got a lot of catching up to do, so start here.
I guess we'll start up by saying AT&T claims to already have a 4G network (read: HSPA+), so this is their 4G LTE network that is being launched. This will not only confuse consumers that already have a "4G" device, but now clearly points out that what they had before was fake compared to Verizon's 4G LTE, that launched with what it promised.
For where you will be able to get 4G LTE service for AT&T, follow us after the break.
Microsoft's not the only ones
working on updates to their service, but they do seem to be the only ones working to improve it. Sony, instead of working on improving the quality of the PSN or making Home relevant have been working very hard to update their terms of service. As with any ToS change for any system, you must agree to the new terms before you are allowed to continue using the system.
Most of the time this is just fine, but occasionally a company will add a clause that is against the user. Most recently there was a lot of outrage over DropBox changing their ToS to say that anything you upload to their service becomes their property. While most people seemed to be offended by a change like that, Sony seems to have been inspired. This week introduced a ToS change to the PSN that essentially states you cannot join a class action lawsuit against Sony.
To read the exact text and find out how it affects you, hit the break.
PayPal, Google, Visa, Mastercard, Square and American Express have interjected themselves into the mobile payment arena with pretty mediocre results. One of the major issues is that there simply isn't a need for the service as far as most people are concerned. Credit cards are almost universally accepted as a quick and easy form of payment. Sure there are security issues that come along with carrying 1 or 4 credit/debit cards and any amount of cash but most just accept the risks for what they are. T- Mobile's Chief Strategy Officer Peter Ewens asserted at
Mobile Future Forward that the security for mobile payments was improved over credit cards but that doesn't seem to be enough to get adoption rates up. You could probably compare mobile payments and credit cards to PDF and XPS files. PDF's solve a problem, not in a great way but everyone uses them. XPS's are a great solution to the same problem but since most people have already used PDF's for years, they just don't care to switch.
All the big names at Mobile Future Forward also agree that technology like NFC, near field communications, are still about 3 years out from becoming mainstream on mobile devices and in the check-out registers of retail outlets. In the meantime, a new market segment has been targeted by American Express that differs greatly from corporate sector everyone has been targeting.
To find out who AmEx has set their sights on now, hit the break.
The feeling of the start of fall is beginning to fill the air. In Florida, car interiors are no longer burning with the heat of 1,000 raging wildfires, football season has just kicked off and for the Xbox 360,
ESPN just got loaded with a bunch of awesome upgrades to prepare you until the mercury rises again. Fall season is also the time where the 360 also sees a dashboard upgrade, and that's what we found out this week.
Microsoft is looking to
continue its sleek Windows 8/WinPho 7 look and implement the 'Metro' user interface that we hinted at back at E3 this year into the 360. Not only should we expect to see the Kinect and physical controller areas finally merged together to live happily, we should also see performance boosts, easier navigation and, of course, simpler, indexed searching with Bing via voice or text.
However, that's not all we'll see this fall for the update. Plus, your Xbox is finally getting live TV! We'll talk about these great things after the break.
It seems like HTC isn't the
only company who cares about mobile audio. According to THX, they announced this week that they are looking to improve and certify the quality of sound in tablets and mobile devices. THX is considered one of the leading audio experts in the industry that specialize in certifying audio receivers and TVs as products that specifically provide the best sound and video output.
For more on what's in store for the device in your pocket or purse, follow us after the break.