Larry Page, since taking the helm of Google, has been doing a lot of housecleaning, starting with closing up 10 under-performing products. This week saw round 2 of the shutdowns, this time with much higher profile products.
First off is Google Buzz which has had nothing but problems since day 1. The product, which was something similar to Twitter, found problems with privacy on day 1 when everyone in your email list was added to your following list. This could include ex-husbands, stalkers, business partners - none of whom should see the things you are doing or the places you go on the Internet.
The second product is Jaiku, a product I was actually pretty sure was already closed. Jaiku, also similar to Twitter, was purchased in 2007 and never really integrated into the company properly. That being said, products that Google purchases and don't immediately re-brand (such as Jaiku or Orkut), don't usually stand a chance within the organization.
Google thinks they have learned lessons from these brands, though. Hit the break to find out why we think they might not have.read more...