The Google Music Beta is now up and running to the delight of Google and it's partners, EMI Group, Universal Music and Sony Music. It's not certain that actual users will welcome the service with open arms yet but we can be sure that it won't be so warmly welcomed by Amazon, Apple and Microsoft who now have to deal with another contender in the $6.8 billion dollar online music industry.
The concept of Google Music is nothing terribly original, everyone is familiar with Zune, iTunes and the Amazon Music Store already and Google is trying to tie Google Music into the social aspect of users lives to change the way recommendations are made and how users purchase music according to Google's director of content partnerships, Zahava Levine.
Recommendations from friends are the single most important way that people discover new music. And we think that this social feature has the potential to really transform purchasing behavior.
Find out what role Google+ and Android devices will play in the success of Google Music after the break.