With Mobile World Congress in Barcelona now upon us, it's time for the smartphone manufacturers to step into the limelight and show off their most precious wares. Samsung is no exception to this rule, and this year we expect to see some pretty incredible devices and innovation come out of that camp. One in particular combines the ever-familiar duo of fitness and tech, however Samsung is flipping the script by introducing not only the device and app, but the shoe itself.
IOFIT is a smart shoe from Salted Venture, a startup that's under the Samsung umbrella. IOFIT is geared toward coaches and athletes looking to get more out of their practices or workouts. Launching at MWC, the device is loaded with sensors that serve up a cornucopia of data. G-force, speed, altitude, pressure and other measurements allow the shoe's technology to determine things like weight balance, center of gravity and more.
The data, naturally, is sent to the app which can reside on a smartphone or tablet. The app also has a video recording feature that can sync with the data so users can watch their workouts and improve on shortcomings.
Now, while this isn't the first smart shoe to appear in the space, it is the first venture that solely backed by Samsung, which places more eyes on the product. It's also the first shoe to not just focus on runners, but instead on people who simply want more out of their workouts. Golfers are also part of Salted Venture's target audience, as the weight shift in a golfer's swing can make or break their shot.
Jacob Cho, CEO of Salted Venture, said this about balance as well as a golfer's swing.
Extensive field research, valuable insight and feedback from personal trainers and professional golfers went into building IOFIT smart shoes around their needs. Balance is an essential aspect of all fitness workouts and golf swing mechanism. Without it, there is greater exposure to injury and wasteful energy consumption, making fitness workouts a lot less effective and (more) dangerous. For golf, proper balance and weight shift is crucial to generate club head speed and power. We wanted to solve this problem not just with our guts, but with actual data telling us how we are performing.
If something like this can cure my terrible slice, I'm all for it. Salted Venture had visited with big name golf facilities and fitness centers around the country, allowing the developers to see how sensor-based technology is currently used. They then simply added value and a new take on an already existing solution. The company is looking to use the power of Samsung to allow it to find shoe partners like Asics, Adidas or Nike so that consumers can pick up the technology in their trusted brand of choice.
Aiming to launch a pre-order crowdfund campaign in July or August, Salted Venture said that the general version of the sneaker will cost $149, and the golf version - which will include additional specifically-placed sensors - will cost $199.