Apparently, even in the Internet Age, brick n' mortar stores still hold a glimmer of prestige even with mega-corp software giants like Microsoft, Apple and maybe Google in the near future. With Google's launch of the online Chrome Store back in December of 2010 it's only taken Google a little over a year to come up with some plans to pull a Tron and bring the shiniest online store ever into the physical world.
Before we get ahead of ourselves, Google has stated that their plans are only plans and no hard decisions have been made. The decision to pursue this further has come from some testing with the concept that Google has conducted in London. They built some test stores inside of PC World and Currys and attempted to sell laptops, presumably with Chrome OS.
In a planning application filed in Dublin, Google disclosed that the store would be 1,323 square-feet and sell some sort of Google merchandise, presumably Chrome OS laptops as well as t-shirts and the like. The store would be physically located in the Montevetro portion of Barrow Street.
My personal hope is that they do a good job incorporation the whole "chrome" aspect in their store aesthetic very well. Apple needs someone to step up and sell products in a much brighter environment with more reflective properties to be challenged. The plans for the real life Google store also indicates that they are still serious about continuing to pit Chrome OS and Android against one another but that could start to change as the Chrome web browser recently became available for beta on Android 4.0 devices. It will be interesting to see what kind of a showing Android makes in their stores, if any. Should the store become a reality in the near future I would suggest using another form of payment besides Google Wallet to make purchases since the security still seems to be a little on the unpolished side of things.