The UpStream

Yahoo Partners With Google for New Advertising Deal

posted Saturday Feb 9, 2013 by Scott Ertz

Yahoo Partners With Google for New Advertising Deal

It has not been easy to be Yahoo over the past few years. They have seen their marketshare decline rapidly, attempted lawsuits to pay the bills and let's not forget a revolving door on the CEO's office. The most recent of five CEOs, Marissa Mayer, came to the company from Google with the intent of leaving her mark on this company the way she did on Google. Unfortunately for her, and possibly Yahoo, the legacy she leaves at Google will forever be remembered as her final position in charge of the disaster known as Google's local services.

While small businesses and users might not be too happy with the way local happened, Google seems to have very few hard feelings. In fact, they are teaming up with their former employee #20 to provide advertising services to the once-giant Internet portal. Google will provide contextual advertising programs to Yahoo and Yahoo, will, of course, receive part of the revenue generated.

Contextual ads from Google might seem like a partnership made in heaven for Yahoo; Microsoft has other ideas. Entirely unrelated to the announcement, but impressively timed, Microsoft has fired up its anti-Google policy program, Scroogled, once again. In the past the program has gone after Gmail's policy of reading your email so it can sell context data to advertisers, promoted by their "Gmail man" videos. The site has expanded to include Google Shopping, but maintains its focus on Gmail and how is a better, safer and more private service.

This is bad timing for Yahoo, as they are hoping that the public's trust in Google, which is one that begins to wane, will help them financially. Personally I attempt to avoid all interactions with the company, sticking to services like Yahoo, but I, and all Internet users, will have to examine that position as they begin their descent into Google partnerships. This could turn out to be a successful partnership for Yahoo, but it is going to turn away some users. No big decision comes without big risks, and Yahoo has not succeeded in big risks lately.

Virtual Console Scheduled for Wii U Appearance in Spring

posted Sunday Jan 27, 2013 by Nicholas DiMeo

Virtual Console Scheduled for Wii U Appearance in Spring

Remember the Virtual Console for the Wii that allowed you to play all of the old NES and SNES games that you loved so much? Well, good news for Wii U owners: you're getting another upgrade and it's the Virtual Console! After dropping the ball at launch but quickly recovering within the first month Nintendo has been throwing everything it can at their next-gen console in order to make sure it has all the offerings of the other two big boys, and then some. Satoru Iwata announced this week via Nintendo Direct that the Virtual Console will be available to the Wii U this spring.

By also offering GameBoy Advance titles to the platform for the first time, this is sure to please many of the Nintendo fans that were on the fence about purchasing the new console instead of just holding onto their Wii. However, before the Virtual Console can make its way to the Wii U, Iwata said that two big software updates will hit the systems that will address some performance issues.

The good news is that Nintendo will also be sticking to its model of pricing their games to be as attractive as possible and appreciating the loyalty of its customer base, in hopes that consumers will do business in quantity. So, if you've bought a game on the VC in the past and wish to buy it again on the Wii U, you won't have to pay full price. $4.99-$5.99 NES games will only cost you a buck and $7.99-$8.99 SNES titles will run you $1.50.

Also, to celebrate the launch of the VC and Famicom's 30th anniversary, Nintendo will be serving up a trial campaign that will offer select games for 30 cents each over a 30 day period. From January through July, users can demo one of these titles per month from the eShop: Balloon Fight, F-Zero, Punch-Out featuring Mr. Dream, Kirby's Adventure, Super Metroid, Yoshi and Donkey Kong. These games will only be available during the month they're offered, hopefully convincing you to pay the full price for the title when the Virtual Console finally makes its way to the Wii U. New games are also on the horizon by the means of an HD remake of The Legend of Zelda: The Wind Walker, coming out in the fall, as well as a 3D Mario and Mario Kart title, which we'll hear more about at E3.

Lastly, Iwata wanted to apologize for not launching any new Wii U titles in January or February but said that with Nintendo, it's more about quality than quantity. Strangely, I've always known Nintendo to be the platform that had any time of game imaginable, but perhaps the company is turning over a new leaf.

Nintendo takes seriously its responsibility to offer a steady stream of new titles in the very early days of a new platform to establish a good lineup of software. On the other hand, we also firmly believe we have to offer quality experiences when we release new titles. Based on our software development schedules at the end of last year, we concluded we should spend a little more time to satisfy to our Nintendo standard of quality.

At any rate, we'll let you know when the Virtual Console officially hits your Wii U consoles, but until then, enjoy the offerings from Nintendo and let us know in the comments below if this news changes your mind on purchasing a Wii U, if you haven't already done so.

Amazon Makes it Easier for Apple Users to not Buy Music from iTunes

posted Sunday Jan 27, 2013 by Nicholas DiMeo

Amazon Makes it Easier for Apple Users to not Buy Music from iTunes

This one is sure to ruffle a few feathers in Apple HQ. Amazon has just made it easier for iPhone, iPad and iPod Touch users to buy music on their devices and they don't have to use iTunes to do it. Instead, Amazon has launched a special iEdition of their music store, with HTML5, that is specifically tailored to the mentioned products that will allow consumers to buy music from Amazon and then access the music from anywhere they'd like.

By visiting, iProduct users can, for the first time, have a specific mobile version of the Amazon site for them to make purchases directly, with songs starting at just 69 cents.

Steve Boom, VP for Amazon Music, said,

Since the launch of the Amazon Cloud Player app for iPhone and iPod Touch, a top request from customers has been the ability to buy music from Amazon right from their devices. For the first time ever, iOS users have a way do that-now they can access Amazon's huge catalog of music, features like personalized recommendations....They can buy their music once and use it everywhere.

Music purchased is now automatically added to Amazon's Cloud Player library and can be accessed from the PC via Web browser, iPhone, iPod Touch, iPad, Kindle Fire, Android phone, Android tablet, Roku or even Sonos wireless players. Amazon's MP3 store also has recently been upgraded to bring the catalog to 22 million songs that are available for US users.

This definitely brings the Amazon Cloud Player into consideration for people who are fed up with iTunes or for those just entering the digital music market. Only time will tell if the company can take a significant chunk out of Apple's business, though.

Netflix Posts Surprising Q4 Profit, Attracts Connected-TV Owners

posted Sunday Jan 27, 2013 by Nicholas DiMeo

Netflix Posts Surprising Q4 Profit, Attracts Connected-TV Owners

Netflix never ceases to impress us. The company has been rolling in a stream of success for a while now, even after upsetting its customers with a strange attempt at a brand split and price hike. In fact, over a third of the 800,000 customers that left because of the change came back in less than a year, proving Netflix' success with their offerings. This week, we're a little surprised to hear that the company has posted yet another profitable quarter, even after their problems this year, and remains one of the top dogs when it comes to connected TV owners.

Most recently, we learned that the PS3 was the number one player for Netflix streaming. Now we're also finding out, via NPD, that Q4 was another success for Netflix. NPD reports that about 40 percent of all the households that had an Internet-connected TV were streaming Netflix directly from that TV during the holiday quarter, with 21 percent jumping ship from over-the-top video services on the computer. More specifically, if we dive into the 18-24 demographic that number jumps beyond 50 percent, further proving that young adults are driving innovation and acceptance of these newer technologies. Staying with that demo, 25 percent stream Netflix from a laptop or PC, 16 percent stream from a tablet and 13 percent are using Netflix on their smartphones.

For more on Netflix, including the numbers from their very successful fourth quarter, join us after the break.

Atari U.S. Files Chapter 11 Bankruptcy, Seeks Buyers

posted Sunday Jan 27, 2013 by Nicholas DiMeo

Atari U.S. Files Chapter 11 Bankruptcy, Seeks Buyers

It seems like this has been a bad month for old school gaming companies. We recently reported that THQ has sold off its assets to various companies and has closed its doors for good. Now, Atari has also struggled to find a hold in today's gaming market and the company has filed for chapter 11 bankruptcy. The company said in a written statement that it is looking to "secure independent capital for future growth, primarily in the areas of digital and mobile games." This is a little bit different though, as the filing is for the American division of Atari only, and it is a move to try and find buyers for the American branch to break away from its less-than profitable French parent company.

Atari has also mentioned in their statement that March 31st will mark the expiration of their contract with BlueBay, the company's leading investor and only lender. So far, no future lender has been found but Atari has been given approval to receive $5 million from Tenor Capital, which is a company whose expertise is in distressed lending, exactly what Atari needs, at least temporarily, to jump-start some of its newer digital projects.

Atari U.S. will have three to four months to look for potential buyers for its assets, which also involve the Atari logo and the entire game lineup for the company. To date, Atari owns or operates over 200 different gaming titles and franchises.

We hope that a lot of the titles and franchises will find good homes with other game studios around the world. After the very recent THQ sale, though, I wonder how many studios will still have enough cash-in-hand to continue to make acquisitions. Hopefully, all of the assets will end up going to one company who can carry on the Atari brand with the integrity and respect that the name deserves.

JJ Abrams to Direct Star Wars: Episode VII

posted Friday Jan 25, 2013 by Scott Ertz

JJ Abrams to Direct <i>Star Wars: Episode VII</i>

In potentially the weirdest news since Disney purchased the company, Lucasfilm seems to be bringing JJ Abrams in to direct the announced seventh installment of the Star Wars franchise. Abrams is pretty iconic in the sci-fi and alternate reality genre, creating the cult icons Lost for ABC and Revolution for NBC Universal. He is also responsible for films such as Super 8 and Cloverfield, both of which attracted large audiences.

Abrams has also recently taken the helm of another iconic franchise, and the one that makes this story strange: Star Trek. He is responsible for the reboot of the series in 2009 and the upcoming sequel later this year. Now, there is a long-running debate of Trek vs Wars, and I know very few people who feel OK with any mixture between the two (hence the massive failure of Enterprise). This decision, if true, could cut the massive success of the Star Trek reboot short by at least a few movies.

Abrams has said he has been approached to do the project, however, as a fan, he felt a little intimidated to take on the franchise. To be honest, I don't blame him. There have only been six films in the franchise, and only three of them have really been anything to be proud of (I'll let you decide which three they are). A beloved Star Wars film is something the original creator could not always accomplish, so for someone else to pull it off could be near impossible. On the other hand, Gene Roddenberry's original team were not able to continue making successes until Abrams came along, so maybe he is the man to pull this off, too.

So, here is the question: Trekkers, will you see a Star Wars film helmed by Abrams? Jedheads, same question.

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