Massive New Ads
posted Wednesday Nov 14, 2007 by Scott Ertz
Activision has contracted Massive to provide in-game advertising for Guitar Hero 3 and Tony Hawk's Proving Ground.
In Guitar Hero 3, the ads will replace existing advertising in certain venues, such as around a baseball stadium and on the JumboTron.
For Tony Hawk the ads will be more graffiti-style, on park benches, walls, etc.
