In the 1990s, one of the most loved videogame brands was Nintendo Power, the Nintendo-focused magazine. Some great content, including interviews and game announcements were published in the magazine. It was so popular, gameshows on Nickelodeon used to give subscriptions away as prizes. Unfortunately, the magazine was shutdown in 2012, seemingly off into videogame history.
This week, Nintendo Power was reborn, but not as a magazine. Instead, this time the brand is reborn as a podcast, published officially by Nintendo of America. The new series is hosted by Chris Slate, who served for 5 years as Editor-in-Chief of Nintendo Power, and is now the corporate communications manager of Nintendo of America.
The series is currently available on Apple Podcasts and SoundCloud, which we'll come back to in a moment. The inaugural episode focuses on Nintendo's 2017, which has been a great turnaround year for the company, as well as The Legend of Zelda: Breath of the Wild, featuring an interview with producer Eiji Aonuma and director Hidemaro Fujibayashi.
The problem here is that there is no word as to how serious the company is about the Nintendo Power renaissance. The idea that Nintendo would commit enough resources to produce a weekly show is unlikely, as much as fans might want that. Given the publication's previous frequency, it would not be absurd to believe that they will publish episodes on a monthly basis.
The fact that the series is currently hosted on SoundCloud, however, is an indication that the company itself has not committed to anything past the initial episode. Professional podcasts do not host their content on a non-podcast host like SoundCloud; in general, that is reserved for hobbyists, as these platforms do not perform well, or lend a positive image to the series itself.
Nintendo fans will all enjoy this single episode, but before we see any further episodes, hopefully Nintendo will decide to get serious about what they are doing.