The battle for video streaming dominance is a heated one, and it is set to get worse with time. This week, Amazon announced a new partnership that will add 33 new exclusive titles to Prime Instant Video. The partnership is with Warner Bros. and includes some of their largest titles, including Lethal Weapon and the Matrix franchise.
Amazon has been working hard to raise both the quality and awareness of their service. While it comes included with a Prime subscription, many subscribers do not know that. One way to raise that awareness is to get some high profile titles, which this relationship could certainly do. In addition, they have been ramping up their original content, with a focus on families.
Obviously, Netflix isn't going to allow Amazon to make itself too attractive, or to take away the service's market dominance. They have been strengthening their catalog, as well, with CW shows coming to the service only a week after a season ends. Television alone won't keep them going, though, as Hulu has already proven - Netflix is going to have to ramp up their movie offering if they want to continue their position.
Here are the movies coming as part of Amazon's new deal:
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