In January, Electronic Arts announced their departure from E3 2016, instead hosting off-site events in LA and London where anyone can play their games. This came as quite a shock to some people in the industry, but not to us here. In fact, we have predicted for a few years that the event, which is incredibly poorly run, would implode on itself.
This week, that prediction came closer to reality with 3 more companies announcing that they will not be showing at the event. First comes the biggest of the group, Activision Blizzard, who said in a blog post,
Not to be outdone, Disney Interactive and Wargaming, the company behind World of Tanks, announced that they, too, will not have a booth this year, either. This is going to leave A LOT of floor space empty open at the event this year, and is hopefully going to force the ESA, who produces the show, to reconsider a lot about how they run the show. Rich Taylor, senior vice president of communications, said,
Clearly they have not done a great job of this in the past, but perhaps serious consequences to a lackluster show will make them look differently at what they do.
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