Almost exactly 1 year ago, Nintendo announced the 2DS, a handheld designed to be less expensive than its larger 3DS and 3DS XL siblings. It removed the 3D capabilities, as well as the hinge, making it a dual-screen tablet design, rather than the better-known clamshell design.
The device was launched to coincide with the release of several new games for the mobile environment: particularly the new Pokémon games, which launched the same day. To play these games, you needed a device within the family. The company's fear was that not enough people would be willing to pay the retail price for a 3DS, hence the less expensive alternative.
This week, coinciding with the anniversary of the launch, the company announced yet another reason to consider getting a 2DS - a price cut. The company is cutting the price almost 25%, or $30, from $130 to $100. The handheld also comes with Mario Kart 7, making it a truly great deal. It is no wonder the company sold over 2 million devices in its first few months.
Scott Moffitt, Nintendo of America's Executive Vice President of Sales & Marketing, said of the price cut,
If you are in the market for a new handheld gaming device, the 2DS might just be the device to check out.
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