With the $3 billion acquisition now in the past, Apple is looking ahead with Beats Electronics. Aside from a possible lawsuit with Bose looming, Apple is quickly blending Beats into its everyday business operations. So much so that former head of Beats Music, Ian Rogers, will now be running iTunes Radio.
We knew that Interscope Records founder Jimmy Iovine and hip hop icon Dr. Dre were already joining the Apple family but now with Rogers coming on to lead the failing Apple music-streaming service, three of the most important people that made Beats successful are now within the Apple empire. Apple posted on its site about the acquisition, saying that,
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we're thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We're delighted to be working with the team to elevate that experience even further. And we can't wait to hear what's next.
So what's next? We're not sure yet. All we know is Rogers has extensive background in running media businesses, as he used to run Yahoo's media operations before moving over to Beats. Sources say that his role will include bringing iTunes Radio to the forefront of the iTunes business model to compete with Pandora and Spotify.
On top of the announcement, Apple is also slashing 200 jobs out of the 700 employees coming over from Beats. The departments losing its positions will be from HR, financing and customer support, all departments where Apple already has covered. Apple has gone on record to say it is looking for new positions for those losing their jobs.