Aereo Urges You to Try Free Trial of Premium Services Amidst Supreme Court Hearing - The UpStream

Aereo Urges You to Try Free Trial of Premium Services Amidst Supreme Court Hearing

posted Sunday May 25, 2014 by Nicholas DiMeo

Aereo Urges You to Try Free Trial of Premium Services Amidst Supreme Court Hearing

Even with the Supreme Court currently hearing a case involving Aereo, the controversial local market antenna-streaming service, the company has been full speed ahead when it comes to its offering. Currently, Aereo is offering a free 30-day trial of its premium services, which offer up access to a second antenna, allowing you to record two shows at once, and also gives you three times the DVR capacity from the basic package.

After the free 30 days are over, it's only $12 per month for access to all of these features on the upgraded plan. To compare, the basic package is only $8 per month and only comes with 20 hours of storage capacity. The premium plan has been around almost since inception of the company, but was never really promoted, as the company was trying to break into the markets with a sub-$10 per month option.

However, now with the option to try the features before you buy, more customers are apt to stick with the premium offering after the trial expires. This is especially true if they've gotten used to watch one show and recording one for later, or have saved up a bunch of broadcasts to watch later.

Even though Aereo has made enemies with almost all the cable companies and even some district courts, being banned in two cities, organizations like the Consumer Electronics Association have backed Aereo, citing the company's push through the mold with its innovative business model. CEO of CEA Gary Shapiro has gone on record to publically endorse Aereo's efforts and said that he hopes for the video-streaming service to come out on top in the Supreme Court. For those interested in Aereo, the company currently offers service in New York, Dallas, Houston, San Antonio, Austin, Cincinnati, Boston, Atlanta, Miami, Detroit and Baltimore. Aereo would have had 22 more markets launched by March, but legal battles are expensive.

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