Billions of dollars have been spent and hundreds of employees have been placed under Yahoo's umbrella ever since CEO Marissa Mayer took over last year. In this acquisition spree, Mayer has picked up everything from social browsers and media rights to spending a billion dollars on Tumblr, Yahoo has now added to that list a messaging app acquisition.
Yahoo announced that it has acquired Blink, a self-destruction messaging app similar to Snapchat and Confide. Popular outside of the US but gaining traction in the States too, Blink's userbase has grown to over 500,000 worldwide. However in the next few weeks, the Android and iOS-based app will be shutting down.
While terms of the deal were not disclosed, Blink posted the announcement on its app website.
Blink is now a part of Yahoo!
We're excited to announce that as of May 13, 2014, Blink is joining Yahoo! We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person. We look forward to the possibilities that will come from bringing the Blink vision to Yahoo.
We can't begin to express how grateful we are for your support throughout this journey. We hope you stick with us through the next chapter.
Since the app is being shut down, obviously the acquisition here is the talent coming over to Yahoo. All seven Blink employees, which includes the founders, one being an ex-Google employee, will have a new home in the Yahoo community. The makers of Blink were also involved in the creation of other apps such as Kismet, a location-based app. The team of seven must have resonated with someone inside Yahoo for the company to buyout all of them, so hopefully we'll see some creative enhancements or new developments to Yahoo's services in the near future.