Amazon Increases Media Holdings, Buys ComiXology - The UpStream

Amazon Increases Media Holdings, Buys ComiXology

posted Sunday Apr 13, 2014 by Scott Ertz

Amazon Increases Media Holdings, Buys ComiXology

Just weeks after Marvel spiced up their digital comics offerings, another major change has come to the digital comics world. Amazon has purchased popular digital comic distributor, ComiXology, for an undisclosed figure. ComiXology can be best described as Kindle for comics, allowing people to purchase digital versions of their favorite comic series through the store and app.

David Steinberger, co-founder and chief executive of ComiXology, said,

ComiXology's mission is to spread the love of comics and graphic novels in all forms. There is no better home for ComiXology than Amazon to see this vision through.

The addition of ComiXology to the Amazon family will certainly bolster the growing reach of Amazon's digital distribution. Already including music, audiobooks, video and eBooks, the one major content type missing from their lineup was comics.

It is unclear which ownership model Amazon will take with ComiXology: the fully-integrated Audible style, or the completely unbranded AbeBooks style. Either probably offers Amazon a lot in return, but my guess is that, for now, the team will be left alone to do what they do best, while having the resources of Amazon to help them along their way.

Do you currently use ComiXology? Will this purchase affect that decision, either way? Let us know in the comments.

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