After last week's ContentID disaster, it was expected that we would hear from YouTube regarding the issue. We expected that we would hear an apology for over-regulating content, though a strong protection statement for their process. We also expected to have a bit of an explanation about the nature of the sweeping flags.
What we got was different, however. There is no apology, there is no direct explanation about the higher-than-average flag rate for gaming content, nor the odd nature of the seemingly unrelated content ownership claims. What we got, instead, was a detailed explanation of what ContentID is, which we already knew, and a few possible suggestions on who might own the content you are being flagged for, even though the content owners have already given full privileges for monetized videos.
For example, did you know you might have music on in the room in the background? Or that, possibly, the music which is licensed for the game might be your problem? You might want to turn off your game soundtrack to make the gameplay videos, because that will be natural, organic content that people will want to watch.
How to explain a video with only original music created by the same person who uploaded the video being flagged for copyright violation is still at question, even after reading YouTube's message, which is available for you right here.
Content ID is YouTube's system for scanning videos for copyrighted content and giving content owners choices on what they want us to do with them. Last week, we expanded the system to scan more channels, including those affiliated with a multi-channel network ("MCN"). As a result, some channels, including many gaming channels, saw claims appear against their videos from audio or video copyright holders.
Understanding Content ID claims
Keep in mind one video may contain multiple copyrighted works, any of which could potentially result in a claim. For example a record label may own music playing in the video (even in the background), a music distributor may own a game's soundtrack, or a game publisher may own in-game cinematic content.
Also, online rights are often resold to companies like music labels and aggregators. While you might not recognize the owner, this doesn't necessarily mean their claims are invalid.
Deciding what to do
When a claim is made, you'll see what's been claimed, who's claimed it, what type of claim it is (audio or video), and you can play back the part of your video that it matched. We want to make it as easy as possible for you to act on Content ID claims, and you can find out all your next steps, dispute options, and other troubleshooting resources here.
It's also important to know that most claims won't impact your account standing.
Tips for new videos
If you're creating videos with content from other people, remember that rights ownership can be complicated and different owners have different policies. Be aware of music. Many games allow you to turn off background music, while leaving sound effects enabled. And if you're looking for music you can freely use (and monetize!), check out our Audio Library.
Whether gaming, music or comedy is your passion, know that we love what you do. We've worked hard to design Content ID and other tools to give everyone - from individual creators to media companies - the opportunity to make great videos and earn money. As YouTube grows, we want to make sure we're providing the right product features to ensure that everyone continues to thrive.
The YouTube team
So, is this a confused company making excuses about a huge mistake, or does Google truly believe that a person creating a video about their own videogame doesn't have the right to monetize said video? Let us know in the comments below.
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