Anyone who produces regular content for YouTube has had a video flagged before. It can be for music, video, imagery and, sometimes, it can be for something outside of your control. For example, music playing very quietly in the background of a live event where you are conducting an interview.
No matter the cause, the end result is the same: no revenue can be generated off of the video. While exceedingly annoying, these things happen, and we are all prepared for it. However, when your video is flagged for copyright violation for reasons outside of reality, the story is a little different.
Unfortunately for many videogame-related content producers, that situation became their reality this week when Google implemented a new pre-screening ContentID system. The system, which is an extension of their standard search and destroy algorithm, was rolled out to Multi-Channel Networks and checks videos for violations during the batch upload process.
The problem is that content is being flagged for violation from companies who do not hold the copyright for said content. For example, Deep Silver, owners of Metro: Last Light allow content producers to profit from content containing footage from the game, yet 4GamerMovie has placed claims on the content, preventing YouTube producers to make money from their content.
YouTube released a statement to VentureBeat, stating,
The biggest issue at hand is that a failed dispute will result in a strike on their account; after several strikes a channel can be closed, leaving a lot of reason NOT to contest a flag and, instead, simply accept the revenue loss.
This leaves an important question: why are videogames being targeted in this flagging wave? Does Google have reason to discourage videogame-related content or are they simply inept? Weigh in in the comments.
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