Writing about Hulu is an emotional rollercoaster. Sometimes you get to write about great new comedies available before premiere, and sometimes you have to write about selling the company (twice) and then abandoning that sale (twice).
This week, the news out of Hulu is a little of Column A and a little of Column B. Hulu, who currently has no CEO after Jason Kilar resigned, will be appointing a new CEO. In a move that will surely make Hulu co-owner Fox happy, Mike Hopkins, a former 21 Century Fox executive, is rumored to be appointed in the near future.
With a former Fox exec heading the company, this could give Fox a leg-up on the other owners: Disney and NBC Universal. In a scenario where three fierce competitors come together to create a mutual business, only to snake decisions out from under one another, being the owner whose former exec is running the company is a big bonus.
If this rumor turns out to be true, which of course it will, the next 12 months will be interesting for Hulu. The 3 owners have decided, after scrapping the sale the second time, that they are going to go all-in on the service. Now, with a new CEO at the helm who comes from the entertainment industry, specifically one who was responsible for distribution for Fox, it seems a smart guess that Hulu will be focusing on licensed content, most likely from its owners.
Hopefully this will not prevent the service from producing original content, as their Battleground is one of my favorite series from any producer.