For those who have been following us for a long time, you'll know that we're huge fans of Monster Cable. Say what you will about their cables (and we'll argue most of those points in a logical and scientific way at another point in time), but their headphones are really becoming unmatched by any other product. After departing from the Beats brand, the Head Monster, Noel Lee, had to look elsewhere to find names, looks and styles that could really captivate a new audience to let them experience an astonishing audio experience. Mr. Lee calls this Pure Monster Sound. This year at the International CES, we saw a whole new lineup of headphones coming to consumers this year, but it seemed like a certain genre was missing from the pack: Latin music. Starting today, however, Monster, along with Target, have filled that void.
Monster has teamed up with Target and GRAMMY-Award winning producer Emilio Estefan to introduce the Sound Machine by Monster headphones. Target will have a 60-day exclusivity with these higher-end models, with the on-ear and over-ear models priced at $149.99 and $249.99, respectively. With Latin music in mind, which is high in percussion and hard-hitting sounds, the Sound Machines help grow the relationship Target and Estefan have already created over the course of the past year and a half. On these headphones and the expanded partnership, Target's divisional merchandise manager of entertainment, Anne Stanchfield, said,
The Head Monster also spoke on how working with Emilio Estefan will help Monster grow in a more diverse way.
Estefan added that the Sound Machine headphones cater exactly to the music that he produces it really brought together the "blend of rhythms that are synonymous with our culture and our city (Miami)."
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