It's been almost 2 weeks since Viacom pulled all of its content off of DirecTV, but there is good news for DirecTV customers: the negotiations are over and you can now watch your Nickelodeon again. What happened to get Viacom back on the provider? An agreement worth $600 million per year for seven years to Viacom, a gain of over 20 percent above their previous agreement.
This is less than Viacom had hoped. The original request was for a 30 percent increase, which DirecTV refused to pay, prompting the provider to end their partnership and removing their network suite from the provider. To add insult to injury, Viacom decided to punish everyone for DirecTV's very reasonable decision not to accept a 30 percent increase in licensing fees, by blocking access to its own streaming services. Even Jon Stewart, who works for Viacom, thought the move was insane, mocking it on his show.
So, what did DirecTV have to say about the agreement? Hit the break for a quote.