NBC Universal Gains Total Control of MSNBC.com as Microsoft Parts Ways with News Portal

NBC Universal Gains Total Control of MSNBC.com as Microsoft Parts Ways with News Portal

posted Monday Jul 16, 2012 by Nicholas DiMeo

NBC Universal Gains Total Control of MSNBC.com as Microsoft Parts Ways with News Portal

The 16 year Internet partnership between Microsoft and NBC has ended. NBC News announced that it now has complete control of MSNBC.com after acquiring the other half of the venture from Microsoft. NBC Universal will now rename the site to NBCNews.com but will still create content to MSN.com, which is Microsoft's news network, and in turn, Microsoft will create new content that will still show up on NBCNews.com.

For a short transitional period, MSNBC.com will look exactly like NBCNews.com but will then turn into the address of MSNBC TV. On why this full acquisition by NBC Universal occurred, site president Charlie Tillinghast said,

We've had great success combining TV, desktop, mobile and iTV (Internet TV) where the value is greater than the sum of the parts. That requires both the brand alignment and product integration that is possible only with a wholly owned unit... It'll have a new name and a new URL but everything else will be the same.

We have more on this story after the break.

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