A little over a year ago, AOL agreed to purchase The Huffington Post, which made Arianna Huffington the Editor-in-Chief of AOL media. This decision was controversial all over the Internet, but most famously through the TechCrunch space, who lost their founder, Mike Arrington, followed by an exodus of employees following behind him. Obviously the decision to make Huffington Czar of AOL has turned out well for the company, so long as their goal was to make all of their brands as irrelevant as AOL itself.
AOL's management seems to be a little less ostrich-like this week, pulling their head out of the sand long enough to scale Arianna's role in the company back. In fact, management has brought in former Time Inc. executive Ned Desmond to oversee everything that Arianna has ruined, including Engadget, Joystiq, TechCrunch and The Unofficial Apple Weblog (TUAW). While Arianna has tried to make it sound like it was her decision, it is clear to anyone with a brain that it was not; this might be why she thinks it is her decision. She has been banished back to the obscurity of HuffPo, where she can continue to oversee insanity and feel right at home.
AOL's management seems excited about this transition. Hit the break to hear what they have to say about it and what it could mean for some of the biggest tech blogs on the web.